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This week

Filed 14 May–20 Oct · Autumn '26View archive →
The Editors
The Editors
Editor's note

The most important act of a founder this decade will not be building. It will be deciding what not to build. Restraint is the unwritten chapter of every great company — and the next four years will reward it more than any cycle in memory.

— From the editors · How we work →

The feed

Latest, by date filedOlder stories →
Founders brainstorming and validating a startup idea on a whiteboard
Strategy·Oct 20, 2026

How to Validate a Business Idea Without Building Anything validate

A pragmatic playbook for testing demand with landing pages, pre-sales, and concierge experiments — before you write a line of code or quit your job.

Jade Okafor
10min read
Founder working late at night showing exhaustion
Strategy·Oct 20, 2026

The Founder Burnout Cycle: Why Year Two Is Harder Than Year One Year Two

The adrenaline that carries founders through launch is a loan, not a gift. In year two, the interest comes due — and most are unprepared for what it costs.

Marcus Vihaan
10min read
Entrepreneur at desk making a career decision
Strategy·Oct 20, 2026

What Nobody Tells You About Quitting Your Job to Start a Business Nobody Tells You

The honest mechanics of leaving a paycheck behind, drawn from founders who did it well and the ones who didn't.

Soraya Holm
9min read
Nizar, CEO and co-founder of Keiki
Founders & operators·Oct 19, 2026

He Was Four Weeks From Law School. He Chose Engineering Instead.

Nizar taught himself to code, skipped law school, and spent nine months building AI infrastructure nobody else had made available. That infrastructure became Keiki — a platform that lets any company launch an AI agent on iMessage, WhatsApp, or Slack in minutes.

The Desk
6min read
Junk Punks operations
Founders & operators·Oct 18, 2026

From a High-Mileage Tahoe to a Franchise System: The Junk Punks Story

Logan Sullivan started a junk removal business at 17 with a 200,000-mile truck. Today Junk Punks runs franchise markets across Florida and Wisconsin — built on turning founder knowledge into repeatable systems.

The Desk
6min read

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