The Ten-Minute Revolution — how Tony Loeb simplified an entire industry's future.
From a childhood shaped by empathy to a career built on clarity and rigor, Tony Loeb, co-founder of 10minutes.news, has engineered a media engine that distills complexity into intelligence — and quietly rewired how 220,000 hospitality professionals start their week.
This week
The most important act of a founder this decade will not be building. It will be deciding what not to build. Restraint is the unwritten chapter of every great company — and the next four years will reward it more than any cycle in memory.
The feed

Rippling's AI Spend Console: Lessons for Founders on AI Costs & ROI
Rippling's rapid, multi-million dollar AI spend highlights the urgent need for founders to implement granular cost management and ROI frameworks for pervasive LLM usage.

Hadrian Raises $1.37B Series C, $8B Valuation for Defense Modernizing National Security
Hadrian's massive $1.37 billion Series C, led by a16z, propels its valuation to $8 billion, signaling a major shift in venture capital toward modernizing defense manufacturing.

Robinhood Venture Fund I: Retail Access to Private Startups
Robinhood is launching "Robinhood Venture Fund I" (RVF), a new closed-end interval fund, to offer retail investors direct access to early-stage private company investments, challenging the traditional venture capital model.

Jeff Dean Departs Google DeepMind for New AI Startup Impact on AI & Founders
Jeff Dean, a top Google AI researcher, is leaving Google DeepMind to launch an independent AI startup, signaling a major talent migration and validating new innovation frontiers for founders outside Big Tech.

Travis Kalanick's Atoms Hires Ex-Uber CFO, Signaling Growth Strategy
Travis Kalanick's robotics venture, Atoms, appoints former Uber CFO Nelson Chai, signaling an aggressive growth strategy and potential public market debut, mirroring Kalanick's proven playbook for rapid scaling.
Founders desk
Plate 01Cover · Issue 47Tony Loeb
The man who decided hospitality needed just ten minutes — co-founder of 10minutes.news, the quiet media engine now read by 220,000 hoteliers across Europe and North America.
Plate 02Dylan Field
Dropped out of UPenn on a Thiel Fellowship, spent six years building a design tool that ran in the browser, said no to Adobe's $20B all-cash offer when the regulators killed it, and IPO'd anyway.
Plate 03Mira Murati
Was the CTO who shipped GPT-4 and Sora. Left OpenAI at the peak of its public arc to start a research lab — Thinking Machines — that raised one of the largest seed rounds in history before it had a product.
Plate 04Aravind Srinivas
Left Berkeley, left OpenAI, and built the first AI-native search engine — Perplexity — that took Google's most defended product and treated it like a research problem.
By desk
Read with the people who build the next decade.
Wednesdays at 7am Pacific. One letter, four minutes, and the five stories that actually mattered — chosen by the desk, not by an algorithm.
- ✓ The week's five most important reads, briefly
- ✓ One short interview, often unpublished elsewhere
- ✓ A memo from the editor — three minutes, one idea
- ✓ No ads, no roundups, no growth tactics




