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This week

Filed 14 May–31 Oct · Autumn '26View archive →
The Editors
The Editors
Editor's note

The most important act of a founder this decade will not be building. It will be deciding what not to build. Restraint is the unwritten chapter of every great company — and the next four years will reward it more than any cycle in memory.

— From the editors · How we work →

The feed

Latest, by date filedOlder stories →
People in gothic attire walking on a city street at night — gothic glam fashion trend
Field notes·Oct 31, 2026

Gothic Meets Glam: Why Crosses, Fonts and Sparkle Are Back in Women's Fashion Back in Women's Fashion

Gothic prints, bold lettering and shiny details are meeting in one outfit again. Here is where the trend comes from and how to wear it.

Priya Adani
4min read
Professional man organizing office belongings in a cardboard box, preparing for transition.
Founders & operators·Oct 30, 2026

US Execs Quit SAF Startup Over Undisclosed Russian Funding A Founder's Transparency Lesson

The resignation of US energy executives from SAF startup Aviation Carbon over undisclosed Russian funding highlights the critical need for founders to vet investors thoroughly.

Editorial Desk
13min read
Two founders collaborating on a business plan, validating their startup idea before investing
Strategy·Oct 30, 2026

How to Validate a Startup Idea Before Investing Your Savings Before Investing Your Savings

Most founders spend months building before they know if anyone will pay. Here is a practical validation framework that takes two to four weeks and costs almost nothing.

Marcus Vihaan
12min read
Smartphone showing an online shopping cart representing D2C ecommerce in India
Strategy·Oct 30, 2026

How Indian D2C Brands Make Money: Margins, Marketing and Repeat Purchases Margins, Marketing and Repeat Purchases

The unit economics behind India's fastest-growing direct-to-consumer brands — what the contribution margin actually looks like, why CAC is killing most of them, and how the profitable ones cracked repeat purchases.

Priya Adani
13min read
A smartphone displaying 'Venture' held by hands in an office setup. Ideal for business and startup themes.
Strategy·Oct 29, 2026

Bootstrapping vs Venture Capital: Which Is Better for Your Startup? Bootstrapping vs Venture Capital

Most founders ask this question too early. The real question is what your business model demands — and which path gives you the best shot at building something that lasts.

Priya Adani
13min read

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