The Ten-Minute Revolution — how Tony Loeb simplified an entire industry's future.
From a childhood shaped by empathy to a career built on clarity and rigor, Tony Loeb, co-founder of 10minutes.news, has engineered a media engine that distills complexity into intelligence — and quietly rewired how 220,000 hospitality professionals start their week.
This week
The most important act of a founder this decade will not be building. It will be deciding what not to build. Restraint is the unwritten chapter of every great company — and the next four years will reward it more than any cycle in memory.
The feed
SaaS Downturn: How Market Shifts Reshape Venture Capital New VC Investment Strategies
The 'SaaSpocalypse' forces venture capitalists to re-evaluate strategies, prioritizing efficiency and sustainable growth, as founders adapt to new economic realities.
OpenAI Halts Astra AI Over Autonomous Cyberattack Fears
OpenAI's unprecedented pause on its Astra AI model, driven by fears of autonomous cyberattacks, signals a critical industry shift, compelling AI startups to re-evaluate safety and risk.
OpenAI Eyes AI Smart Speaker Market: Strategy & Impact Beyond Software: Hardware Future
OpenAI is reportedly developing a dedicated voice assistant device, signaling a strategic pivot from software to controlling the entire AI user experience and intensifying competition with tech giants.
Rippling's AI Spend Console: Lessons for Founders on AI Costs & ROI
Rippling's rapid, multi-million dollar AI spend highlights the urgent need for founders to implement granular cost management and ROI frameworks for pervasive LLM usage.
Hadrian Raises $1.37B Series C, $8B Valuation for Defense Modernizing National Security
Hadrian's massive $1.37 billion Series C, led by a16z, propels its valuation to $8 billion, signaling a major shift in venture capital toward modernizing defense manufacturing.
Founders desk
Plate 01Cover · Issue 47Tony Loeb
The man who decided hospitality needed just ten minutes — co-founder of 10minutes.news, the quiet media engine now read by 220,000 hoteliers across Europe and North America.
Plate 02Dylan Field
Dropped out of UPenn on a Thiel Fellowship, spent six years building a design tool that ran in the browser, said no to Adobe's $20B all-cash offer when the regulators killed it, and IPO'd anyway.
Plate 03Mira Murati
Was the CTO who shipped GPT-4 and Sora. Left OpenAI at the peak of its public arc to start a research lab — Thinking Machines — that raised one of the largest seed rounds in history before it had a product.
Plate 04Aravind Srinivas
Left Berkeley, left OpenAI, and built the first AI-native search engine — Perplexity — that took Google's most defended product and treated it like a research problem.
By desk
Read with the people who build the next decade.
Wednesdays at 7am Pacific. One letter, four minutes, and the five stories that actually mattered — chosen by the desk, not by an algorithm.
- ✓ The week's five most important reads, briefly
- ✓ One short interview, often unpublished elsewhere
- ✓ A memo from the editor — three minutes, one idea
- ✓ No ads, no roundups, no growth tactics