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This week

Filed 14 May–30 Oct · Autumn '26View archive →
The Editors
The Editors
Editor's note

The most important act of a founder this decade will not be building. It will be deciding what not to build. Restraint is the unwritten chapter of every great company — and the next four years will reward it more than any cycle in memory.

— From the editors · How we work →

The feed

Latest, by date filedOlder stories →
Smartphone showing an online shopping cart representing D2C ecommerce in India
Strategy·Oct 30, 2026

How Indian D2C Brands Make Money: Margins, Marketing and Repeat Purchases Margins, Marketing and Repeat Purchases

The unit economics behind India's fastest-growing direct-to-consumer brands — what the contribution margin actually looks like, why CAC is killing most of them, and how the profitable ones cracked repeat purchases.

Priya Adani
13min read
A smartphone displaying 'Venture' held by hands in an office setup. Ideal for business and startup themes.
Strategy·Oct 29, 2026

Bootstrapping vs Venture Capital: Which Is Better for Your Startup? Bootstrapping vs Venture Capital

Most founders ask this question too early. The real question is what your business model demands — and which path gives you the best shot at building something that lasts.

Priya Adani
13min read
Two startup founders standing outside their first shop, celebrating their first customers
Strategy·Oct 29, 2026

How to Get Your First 10 Customers as a Startup First 10 Customers

The hardest sale is always the first one. Here is a practical playbook for Indian founders to find, convert, and keep their earliest customers — without a marketing budget.

Marcus Vihaan
11min read
Young entrepreneurs collaborating in a startup office — brainstorming business ideas
Strategy·Oct 29, 2026

How to Start a Business in India in 2026: A Step-by-Step Guide Step-by-Step Guide

From validating your idea to registering on the MCA portal, funding your first year, and navigating compliance — the practical path for India's first-time founders.

Priya Adani
12min read
Close-up of a white mesh fence with blue background, creating a modern abstract pattern.
Capital·Oct 29, 2026

Upwind Nabs $400M, Rejects Datadog Acquisition Offer A Bet on Independent Growth

Upwind, a cloud security startup, secured $400M in Series C funding at a $3.8B valuation, rejecting a Datadog acquisition to pursue independent growth. This offers key insights for founders.

Editorial Desk
16min read

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