Tony Loeb.

Tony Loeb's career began in 2001 as a webmaster — a humble entry point into what would become a two-decade masterclass in the architecture of the hospitality business. He served as Technical Director of a web agency that shipped more than 1,500 hotel websites, co-founded a consulting agency that guided 400 hotels to direct-booking growth, and co-founded a hospitality CRM built to elevate the guest experience. Every venture sharpened his intuition about hoteliers — not just their needs but the pressures shaping their days. His true foundation, though, came from home. His mother's teaching — 'never do to others what you wouldn't want done to you' — became the north star behind every product he later built.

The insight that would eventually become 10minutes.news wasn't a flash of genius. It was a slow-burning recognition built across thousands of conversations. Hoteliers weren't lacking content — they were drowning in it. Market trends shifted weekly. New technologies arrived faster than teams could absorb. Regulations, consumer behavior, distribution battles, AI integrations — the landscape was expanding faster than the hours in a day. The industry wasn't lacking content; it was lacking synthesis. Tony's personal shadow is impatience: 'I struggle with slowness,' he says, 'but I'm learning to switch off when I need to.'

10minutes.news now reaches more than 220,000 industry professionals, sends 1.2 million monthly emails, fuels 4.3 million annual views, and keeps 200,000 podcast listeners coming back for practical, positive insight. It has become a trusted companion for overworked hoteliers, a clear window into a rapidly evolving marketplace, a positive force in an industry that often absorbs too much stress, and a new rhythm for hospitality professionals starting their week. Tony didn't set out to build the biggest platform. He set out to build the right one.

Tony's public writing and interviews return to a small set of operating ideas. That clarity is leadership. That empathy is a strategy. That information, when done right, can change the way an entire industry moves. That data wins — but intuition tells you where to go looking. That great products die without great people, so the leader's job is to hire experts, develop experts, and protect the standard of expertise. And the discipline he applies to himself in high-velocity moments: one point, one step, one action — then move to the next.