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Marcus Vihaan
Author Editor-in-Chief · Filed San Francisco

Marcus Vihaan

10 stories by Marcus Vihaan

Electrician installing a home energy battery storage unit. Renewable and sustainable energy solution for residential use.
Strategy

Buying Smart String Grid Forming ESS for your site

Explore Smart String Grid Forming ESS: key design considerations, operating limits, verification and maintenance for real-world energy projects.

Conceptual image of a hand on a mouse next to a miniature shopping cart filled with ice cubes, symbolizing online shopping.
Founders & operators

Tobias Lütke: The Programmer Who Built a Snowboard Shop and Changed Commerce Snowboard Shop

He wasn't trying to reinvent retail. He was trying to sell snowboards online — and the e-commerce software was so bad he wrote his own. That piece of side code became Shopify.

Electric vehicles charging at an indoor station in a modern facility
Strategy

Why the Types of EV Chargers Deserves a Closer Design Review EV Chargers

A practical look at types of EV chargers for public charging projects, including system integration, operating risks, field tests and service planning.

An individual using a dating app on a smartphone with a cup of tea nearby on a wooden table.
Founders & operators

Whitney Wolfe Herd: Building Bumble After Tinder After Tinder

She helped build the app that made swiping a verb. Then she was pushed out. The company she built next worked because of what the first one taught her — not in spite of it.

Laptop and smartphone showcasing online shopping and mobile payment setup on desk.
Founders & operators

Patrick Collison: Seven Lines of Code That Changed the Internet Seven Lines of Code

How a teenager from County Tipperary looked at the payments industry, decided the complexity was fake, and built the pipes most of the internet now runs on.

Scenic view of an airplane wing flying above fluffy clouds with the sun shining through.
Founders & operators

Richard Branson: The Dropout Who Built 400 Companies 400 Companies

A dyslexic schoolboy was told he would end up in prison or a millionaire. He chose a third option: build a brand that rents its name to the world.

Electric car on the highway during twilight in Dnipro, Ukraine, showcasing urban backdrop.
Founders & operators

Elon Musk: The Founder Who Bet Everything — Twice Bet Everything

How a broke immigrant kid from Pretoria put every dollar back on the table — and nearly lost it all in a single week of 2008.

Craftsman patiently building something with care and detail
Strategy

Why Some Founders Take Three Years to Launch and Still Win

Move fast and break things is advice, not law. For complex products, trust-dependent markets, and founders who need domain mastery, a deliberate three-year build can be the shortest path to a durable business.

Founder working late at night showing exhaustion
Strategy

The Founder Burnout Cycle: Why Year Two Is Harder Than Year One Year Two

The adrenaline that carries founders through launch is a loan, not a gift. In year two, the interest comes due — and most are unprepared for what it costs.

12 traits every successful entrepreneur shares — backed by
Founders & operators

12 traits every successful entrepreneur shares — backed by real founder interviews.

We reviewed years of long-form interviews with founders who built durable businesses — Zoho, Perplexity, 10minutes.news, Bending Spoons, and more — and pulled the twelve patterns that actually show up in the people who make it, in their own words.