Author Product desk
Jade Okafor
3 stories by Jade Okafor
How to check if ChatGPT, Claude, and Perplexity recommend your brand.
Answer engines have quietly become the top of the B2B funnel. Here is a small, repeatable audit any founder can run this quarter — no tooling, no consultants, about ninety minutes of work.
The Answer Engine Optimization checklist for early-stage startups.
A working reference rather than a listicle. Nine items grouped in three categories — content structure, technical hygiene, and corroboration — with why each matters and one concrete action for each.
B2B buyers are quietly moving vendor search from Google to ChatGPT — and most brands don't know if they're on the shortlist.
A new class of buyer never types a search query. They ask ChatGPT, Claude, or Perplexity for a shortlist — and the brand that gets named wins the meeting before the RFP is written. Here is what founders should audit this quarter.