Author Strategy desk
Soraya Holm
3 stories by Soraya Holm
How founders should evaluate AI vendors in 2026.
The AI-tooling market has more sticker-price disparity, more security posture variance, and more vendor lock-in than any category since early cloud. A working framework for founders making a first AI-tooling purchase — no top-ten lists, no procurement-team assumptions.
AEO vs. SEO: what actually changes for founders.
Answer-engine optimization is not the death of SEO. It is a second surface founders now have to think about, with a different set of signals and a different rhythm. Here is what changes in plain language.
8 founder failure stories that became comebacks.
Every one of these founders was written off publicly, sometimes twice. What they did next — and how the lessons compound across generations of operators — is the actual playbook for surviving a company that goes wrong.