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Soraya Holm
Author Strategy desk

Soraya Holm

8 stories by Soraya Holm

Large fast food restaurant golden arch sign on a modern building facade.
Founders & operators

Tony Tan Caktiong: How Jollibee Beat McDonald's in the Philippines Beat McDonald's

In 1981 the biggest restaurant brand on earth landed in Manila. A 28-year-old ice cream vendor refused to sell and bet everything on banana-ketchup spaghetti.

A TV studio setup featuring cameras and a green screen for production purposes.
Founders & operators

Oprah Winfrey: The Media Founder Who Owned the Platform Owned the Platform

Everyone remembers the host. The more interesting story is the founder who refused to be an employee of her own hit show.

Close-up of two NVIDIA RTX 2080 graphics cards with dual fans, high-performance hardware.
Founders & operators

Jensen Huang: The 30-Year Overnight Success 30-Year Overnight Success

He co-founded Nvidia at a Denny's in 1993, nearly lost it in 1996, and spent a decade building a software platform the market punished him for. Then the market changed its mind.

Close-up of a sleek modern laptop with minimalistic design on a wooden table surface.
Founders & operators

Steve Jobs: The Exile and the Return Exile

He was fired from the company he founded at thirty. The twelve years that followed are the most instructive stretch of any founder's career.

Entrepreneur at desk making a career decision
Strategy

What Nobody Tells You About Quitting Your Job to Start a Business Nobody Tells You

The honest mechanics of leaving a paycheck behind, drawn from founders who did it well and the ones who didn't.

Web analytics dashboard on a laptop — the reporting surface bot detection is designed to keep clean
Strategy

How founders should evaluate AI vendors in 2026.

The AI-tooling market has more sticker-price disparity, more security posture variance, and more vendor lock-in than any category since early cloud. A working framework for founders making a first AI-tooling purchase — no top-ten lists, no procurement-team assumptions.

A magnifying glass over analytics — an illustrative cover for a piece comparing AEO and SEO
Strategy

AEO vs. SEO: what actually changes for founders.

Answer-engine optimization is not the death of SEO. It is a second surface founders now have to think about, with a different set of signals and a different rhythm. Here is what changes in plain language.

8 founder failure stories that became
Long reads

8 founder failure stories that became comebacks.

Every one of these founders was written off publicly, sometimes twice. What they did next — and how the lessons compound across generations of operators — is the actual playbook for surviving a company that goes wrong.

Soraya Holm — Strategy desk · The Entrepreneur Story