True Diamond Raises Rs 26 Crore in Pre-Series A to Redefine Luxury Lab-Grown Diamond Jewellery
Lab-Grown Diamond Brand True Diamond Secures Funding to Scale Sustainable, Innovative Jewellery True Diamond, a rising star in the lab-grown diamond jewellery space, has successfully raised Rs 26 crore in a pre-Series A funding round. The round was led by India Quotient, with continued support from
Lab-Grown Diamond Brand True Diamond Secures Funding to Scale Sustainable, Innovative Jewellery
True Diamond, a rising star in the lab-grown diamond jewellery space, has successfully raised Rs 26 crore in a pre-Series A funding round. The round was led by India Quotient, with continued support from existing investors Titan Capital Winners Fund and Huddle Ventures.
About True Diamond: Pioneering Sustainable Luxury
Founded in early 2024 by industry veterans Darayus Mehta and Parin Shah, True Diamond is on a mission to redefine luxury jewellery by focusing on sustainability, innovation, and uncompromising quality.
The brand offers a diverse range of products, including:
- Rings
- Earrings
- Pendants
- Necklaces
- Mangalsutras
- Bracelets
- Tennis bracelets
- Customized jewellery
- Men’s collections
With over 5,000 unique designs in its catalogue, True Diamond is already making waves in the jewellery market. The company boasts a 1.7x customer repeat rate, demonstrating strong brand loyalty.
Breaking Away from Tradition
Co-founder Parin Shah shares the vision:
“We never wanted to be just another jewellery brand. We’re building a next-gen brand experience through high-quality lab-grown diamonds, cutting-edge content, and a retail journey that breaks away from the conventional. This round gives us the ability to scale this vision faster.”
True Diamond combines craftsmanship with technology to offer eco-friendly alternatives to mined diamonds, appealing to conscious consumers who value both luxury and sustainability.
What the Funding Means for True Diamond
The Rs 26 crore infusion will be used to:
- Expand product offerings
- Accelerate marketing and brand-building efforts
- Enhance customer experience through technology
- Grow presence in India and explore new markets
Why Lab-Grown Diamonds Are Gaining Popularity
Lab-grown diamonds have become a preferred choice for modern consumers due to:
- Ethical sourcing and environmental benefits
- Comparable quality and appearance to mined diamonds
- Cost-effectiveness and customization options
True Diamond’s success reflects this growing trend and the shift towards responsible luxury.
Reader questions.
About “True Diamond Raises Rs 26 Crore in Pre-Series A to Redefine Luxury Lab-Grown Diamond Jewellery” — five of the most-asked, in the desk's own words.
01What is this story about?
Lab-Grown Diamond Brand True Diamond Secures Funding to Scale Sustainable, Innovative Jewellery True Diamond, a rising star in the lab-grown diamond jewellery space, has successfully raised Rs 26 crore in a pre-Series A funding round. The round was led by India Quotient, with continued support from02Who wrote it?
The Entrepreneur Story · Staff. 2 min read · Jun 04, 2025.03Is this sponsored?
If a piece is, the disclosure sits above the cover image and again in our public transparency report. This one carries no commercial disclosure.04How do I get the rest?
Subscribe to The Briefing for a Wednesday letter from the desk, or browse by category from the top navigation.
