Zerodha Rolls Out ‘Privacy Mode’ Feature For Users To Mask Real Time Profit & Loss Changes

Zerodha, the prominent stock broking platform led by Nithin and Nikhil Kamath, has introduced a new ‘Privacy Mode’ on its trading website, Kite. This feature allows users to hide real-time changes in their profit and loss (P&L) statements, providing a distraction-free trading experience.

Announced on August 22 via the social media platform X, the ‘Privacy Mode’ aims to help traders avoid the temptation to overtrade by obscuring constant P&L fluctuations. This feature can be activated to conceal investment amounts, quantities, and P&L details, making it easier for users to focus on their trading strategies without the interference of real-time updates.

Currently, the ‘Privacy Mode’ is available only on the Kite website, with plans to extend it to the Kite app in the near future. Zerodha has also revealed that it is working on adding more watchlist tabs for investors, enhancing the trading experience further.

Founded in 2010, Zerodha is a leading discount broking platform known for its flagship products, including Kite, Investments, and Console. The firm has been proactive in integrating features that cater to user needs, such as the virtual contract note introduced last year, which details various transaction charges.

However, Zerodha has faced challenges, including a series of service outages. On June 21, the platform experienced a significant outage around 10 AM, affecting users’ ability to place or modify stock trades. According to Downdetector, 48% of users reported issues with the mobile app, while 32% had trouble accessing the website, and 20% faced difficulties in making transactions.

Despite these setbacks, Zerodha continues to innovate and enhance its platform to better serve its users.