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NEWS·1 min read·May 14, 2026

Masayoshi Son’s Comeback: From Setbacks to Ambitious AI Ventures

A recent profile in the Financial Times highlights SoftBank CEO Masayoshi Son’s journey from a low point to a potential comeback. Once feeling disheartened by the losses from the Vision Fund’s investments, such as WeWork, Son candidly reflected on his past, admitting, “I have done nothin

Older man with glasses sitting outside on concrete blocks in a casual pose.
Older man with glasses sitting outside on concrete blocks in a casual pose. · Plate 01 · Photographed for The Entrepreneur Story

A recent profile in the Financial Times highlights SoftBank CEO Masayoshi Son’s journey from a low point to a potential comeback. Once feeling disheartened by the losses from the Vision Fund’s investments, such as WeWork, Son candidly reflected on his past, admitting, “I have done nothing I can be proud of.”

Following a series of high-profile failures and a significant drop in SoftBank’s stock price, Son largely retreated from the public eye. However, writer Lionel Barber, in his biography titled “Gambling Man,” reveals that Son was secretly strategizing his return. He recognized the need to pivot and is now betting big on artificial intelligence, believing it to be a key driver for future growth.

SoftBank has recently gained traction by preparing to take chip design firm Arm public, a move seen as pivotal for revitalizing the company. This IPO could significantly bolster SoftBank’s finances and restore investor confidence.

The profile also delves into Son’s personal interests, noting his admiration for historical figures like Napoleon. When discussing industry giants like Bill Gates and Mark Zuckerberg, Son reportedly dismissed them, asserting, “The right comparison for me is Napoleon, Genghis Khan or Emperor Qin. I am not a CEO. I am building an empire.” His ambition reflects a desire to reshape industries and cement his legacy.

In the wake of the pandemic and increasing interest in AI technologies, Son is focusing on innovative investments, particularly in startups that are pioneering advancements in machine learning and robotics. His vision for SoftBank extends beyond traditional tech investments, aiming to create a comprehensive ecosystem that embraces the future of technology.

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