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NEWS·2 min read·Jun 09, 2025

“Don’t Ghost Your Employer Right After Payday” Shark Tank Founder Calls Out Shocking New Quit Trend

Why some employees are cashing their salaries — then vanishing without a trace, and why this startup founder isn’t having it. The Startling New Quit Trend That’s Shaking Startups Across India It’s becoming a growing headache for many startups: employees who get their salary on the 1st of the month —

Ghostly figure with glasses using a laptop in a humorous outdoor setting.
Ghostly figure with glasses using a laptop in a humorous outdoor setting. · Plate 01 · Photographed for The Entrepreneur Story

Why some employees are cashing their salaries — then vanishing without a trace, and why this startup founder isn’t having it.


The Startling New Quit Trend That’s Shaking Startups Across India

It’s becoming a growing headache for many startups: employees who get their salary on the 1st of the month — then suddenly disappear, ghosting their job without notice.

Kiran Shah, founder of the Shark Tank India-featured ice cream brand Go Zero, just spoke out about this worrying trend — and it’s raising eyebrows.


Why Did This Even Start Happening?

Shah made a thoughtful change in December 2023. Instead of paying his team on the 10th of the month, he moved salary payments up to the 1st.

The goal? To ease the financial pressure on employees who have bills and expenses at the start of every month.

He explained on LinkedIn:

“Many startups pay salaries on the 10th or even 15th, which is tough for employees who need money earlier. So we changed ours to the 1st of every month.”


But Here’s the Shocking Twist…

Since this change, a few employees have started to take advantage:

They get paid on the 1st — then quit immediately, leaving teams scrambling and projects hanging.

Shah calls it out bluntly — this practice is not just unfair but disruptive.


Why This Matters: It’s More Than Just a Payday Problem

For startups, every team member counts. Losing someone abruptly after payday causes:

  • Loss of productivity
  • Broken project timelines
  • Low team morale
  • Extra hiring and training costs

Shah’s experience shows that well-intentioned policies can be misused if trust breaks down.


What Kiran Shah Wants Employees to Understand

He urges workers not to treat salary day as a “get-out-of-work-free” card.

Respecting your commitment means:

  • Giving proper notice
  • Supporting the team during transitions
  • Honoring the trust your employer places in you

Shah’s message is clear: don’t ghost your employer just because your salary hit your account.


What Can Startups Do?

This trend signals a need for startups to rethink:

  • Employee engagement strategies
  • Incentives to boost loyalty
  • Transparent communication

Salary timing is important, but building a strong company culture might be the real solution.


Final Takeaway: Salary Timing Isn’t Just About Pay — It’s About Trust

Kiran Shah’s story is a wake-up call for the startup ecosystem.

Employees want timely pay — and deserve it. But with that comes responsibility.

For startups and workers alike, trust and respect go hand in hand.



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  1. 01What is this story about?
    Why some employees are cashing their salaries — then vanishing without a trace, and why this startup founder isn’t having it. The Startling New Quit Trend That’s Shaking Startups Across India It’s becoming a growing headache for many startups: employees who get their salary on the 1st of the month —
  2. 02Who wrote it?
    The Entrepreneur Story · Staff. 2 min read · Jun 09, 2025.
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