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BUSINESS·1 min read·May 14, 2026

Upgame has raised an undisclosed amount from Premier League players James Milner and Adam Lallana

Upgame, a data intelligence, practice tracking and coaching platform for golfers, has raised an undisclosed amount from Premier League players James Milner and Adam Lallana through their firm White Rose Sports Management. Danny Conway and Dr Pawan Munjal have also joined the round. According to the

Two kids having fun playing a computer game indoors, celebrating a win.
Two kids having fun playing a computer game indoors, celebrating a win. · Plate 01 · Photographed for The Entrepreneur Story

Upgame, a data intelligence, practice tracking and coaching platform for golfers, has raised an undisclosed amount from Premier League players James Milner and Adam Lallana through their firm White Rose Sports Management. Danny Conway and Dr Pawan Munjal have also joined the round.

According to the Gurugram-based startup, the assets will be utilized to foster its item further by adding more games and related measurements, and to expand its essence to a more extensive audience through its app.

Established by previous amateur tour player Sameer Sawhney, Upgame right now specializes in golf and assists players with analyzing their game and get a more profound understanding of their qualities and weaknesses.

The app claims to have registered a 30X development in its month to month incomes since January this year, and has effectively retained more than 85% of its clients as it expands across geographies.

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  1. 01What is this story about?
    Upgame, a data intelligence, practice tracking and coaching platform for golfers, has raised an undisclosed amount from Premier League players James Milner and Adam Lallana through their firm White Rose Sports Management. Danny Conway and Dr Pawan Munjal have also joined the round. According to the
  2. 02Who wrote it?
    Sheena · Staff. 1 min read · May 14, 2026.
  3. 03Is this sponsored?
    If a piece is, the disclosure sits above the cover image and again in our public transparency report. This one carries no commercial disclosure.
  4. 04How do I get the rest?
    Subscribe to The Briefing for a Wednesday letter from the desk, or browse by category from the top navigation.

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