Groww Gears Up to Launch “915” – A Powerful New Platform for Pro Traders

India’s biggest stockbroker by active investors, Groww, is ready to shake up the trading world again—this time with the launch of its brand-new pro-level trading terminal, “915.” Designed specifically for high-frequency and professional traders, 915 is set to go live later this month and promises to deliver tools and speed that could rival the best in the game.

And this isn’t just another upgrade—it’s Groww’s boldest move yet in a changing market, just months before its much-anticipated $1 billion IPO.

What Is “915”? Inside Groww’s Secret Trading Terminal

Groww’s new platform, 915, will not be a part of its existing app. Instead, it’s being developed in-house as a completely standalone, web-only platform.

Here’s what traders can expect from 915:

• Ultra-low latency execution – ideal for high-speed trading
• Advanced historical straddle charts – for better F&O strategy planning
• Customizable dashboards – built for each trader’s style
• Setup sharing – collaborate and trade smarter with your community
• Premium tools behind a paywall – with subscription fees for pro features

Despite the premium features, brokerage fees will reportedly remain in line with Groww’s main platform, ensuring accessibility for serious retail and pro-level traders alike.

Why Now? Market Headwinds Are Changing the Game

Groww’s launch of 915 comes at a pivotal time. India’s retail trading boom is slowing, and it’s not by chance. SEBI, the stock market regulator, has introduced:

• Higher margin requirements
• Shorter expiry cycles in F&O
• Tighter compliance rules

The result? The Indian stock trading ecosystem has lost nearly 2 million active retail investors in the first half of 2025 alone.

Groww’s answer? Pivot upmarket. With tools like 915, the firm is clearly going after a more sophisticated, wealthier trader base—those who demand more than just low-cost brokerage.

Diversifying Before the Big IPO: Groww’s Wealth Management Play

Groww isn’t just betting on traders. In May 2025, the company acquired Fisdom, a wealth-tech startup, for $150 million in cash. This added a suite of premium offerings like:

• PMS (portfolio management services)
• Bonds and fixed income products
• Tax filing and financial planning services

Earlier this year, Groww also rolled out API-based algo trading, catering to developers and quants looking to automate their trades—another clear nod to its new professional focus.

IPO Countdown: $1 Billion Raise, $8 Billion Dream

Groww’s timing is strategic. In late May, the company filed its draft red herring prospectus (DRHP) confidentially with SEBI, aiming to raise between $700 million and $1 billion.

Target valuation? A whopping $7–8 billion.

How is Groww performing financially?

• FY24 operating revenue: ₹3,145 crore (up 119% YoY)
• FY24 net loss: ₹805 crore (due to one-time tax from domicile shift)
• Operational profit: ₹535 crore (up from ₹458 crore in FY23)

Despite the net loss on paper, Groww is operationally profitable, signaling strong fundamentals as it heads toward its public market debut.

The Big Picture: Groww Is Building an Empire, Not Just an App

Groww started as a simple mutual fund platform. Then it added stocks. Then gold. Then F&O. Now: bonds, tax tools, algo APIs, and a pro terminal.

With 915, it’s no longer just India’s biggest broker by investor count. It’s becoming a full-spectrum trading and investment powerhouse—a one-stop shop from first-time investor to professional trader.

And just in time, too. As regulations tighten and the easy-money days of the retail boom fade, only platforms with deep features and wide appeal will thrive. Groww wants to be the Zerodha for the next decade—maybe even more.

What Traders Should Know Right Now

• 915 is launching this month – watch for announcements from Groww
• It’s a standalone platform – web-only, faster, and built for pros
• Expect subscription pricing – but brokerage fees will stay familiar
• New features = more control – ideal for serious F&O and equity traders
• Groww’s IPO is coming – possibly one of India’s biggest tech listings in 2025