Ex-Paytm COO Bhavesh Gupta Joins AI Startup SaveSage – Can He Fix India’s Credit Card Rewards Problem?

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AI-driven rewards platform SaveSage has roped in Bhavesh Gupta, former President & COO of Paytm, as its Senior Advisor and Anchor Investor.

With a career spanning 27+ years across retail banking and lending, Gupta has held leadership roles at ICICI Bank, IDFC First Bank, Clix Capital (as founding CEO), and most recently at Paytm. His appointment marks a big moment for SaveSage, which is betting on AI to disrupt how Indians use and benefit from credit card rewards.

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Why His Appointment Matters

India’s credit card ecosystem is booming:

• 112 million credit cards in circulation
• 75 million unique users
• But… over 50% of reward points go unredeemed every year

That’s billions of rupees in lost value, often because users either don’t know how to redeem their points or find the process too complicated.

This is the pain point SaveSage is aiming to solve—and Gupta’s entry signals the startup is gearing up for rapid growth.

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What Bhavesh Gupta Said

Calling the sector “at an inflection point,” Gupta noted:

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“The credit card and loyalty rewards space in India is evolving rapidly. With greater awareness, digital adoption, and changing customer preferences, the opportunity to help users maximise value is massive. I’m excited to partner with the SaveSage team to shape this journey.”

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SaveSage’s AI Edge

Founded by Ashish Lath, SaveSage’s platform uses AI to track, manage, and maximise credit card and loyalty rewards.

The startup says it has already:

• Crossed 200,000 users since its launch in October 2024
• Attracted a mix of students, professionals, and ultra-high-net-worth individuals (UHNIs)
• Set a bold target of reaching 1 million users by March 2026

Lath believes Gupta’s experience will help the company “hyperscale.”

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“We are thrilled to have Bhavesh Sir guide us as we empower users across India. His strategic insights will help ensure people don’t just use credit cards for spending, but optimise them intelligently,” Lath said.

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Why This is Big for India’s Credit Card Market

For years, Indian consumers have swiped cards without realising they’re leaving half their reward points on the table. With rising card penetration, the market for smarter rewards management is exploding.

SaveSage is betting that AI-driven personalisation can plug this gap, making it easier for users to:

• Track rewards across multiple cards
• Get nudges on expiring points
• Optimise card usage for maximum value

If Gupta’s track record in scaling financial services firms is anything to go by, SaveSage could soon be a household name.

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Final Word

SaveSage’s decision to bring Bhavesh Gupta onboard shows that the credit card rewards war in India is heating up. With AI at its core, and an industry veteran steering strategy, the startup is positioning itself to unlock billions of rupees in untapped consumer value.

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