Move over ordinary snacks. SuperYou, the protein-packed brainchild of Bollywood superstar Ranveer Singh and entrepreneur Nikunj Biyani, has stormed the Indian market, racking up an astonishing Rs 150 crore in annual recurring revenue in its very first year. And if this is any indication, India’s snacking habits may never be the same again.

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From Bollywood to Boardroom: Ranveer’s Snack Takeover

When Ranveer Singh co-founded SuperYou in November 2024, critics wondered if celebrity-backed brands could survive beyond the first hype. But in just 12 months, SuperYou has proved skeptics wrong, selling over 15 million units across its high-protein product range.

“We believe in protein and empowering people to make healthier snacking choices,” Ranveer Singh said in a statement, underscoring the brand’s focus on better-for-you snacks rather than just celebrity branding.

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The Product Line That Has Everyone Talking

SuperYou isn’t just another snack brand. Its carefully crafted portfolio caters to the health-conscious yet taste-driven audience. Products include:

• Protein Wafers – guilt-free snacking with a punch of protein
• Multigrain Chips – crunchy, wholesome, and satisfying
• Mini Protein Wafers – perfect for on-the-go nutrition
• Fermented yeast–based Protein Powders – for fitness enthusiasts and gym-goers

These products are available on Amazon, Flipkart, Blinkit, Swiggy Instamart, Zepto, and the company’s own D2C website, showing the brand’s dual approach of digital dominance and offline accessibility.

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Expanding Reach Across India

SuperYou has not limited itself to online success. The brand has expanded to over 4,500 retail outlets, spanning major metros and Tier 2 cities, making protein snacks accessible to everyday consumers across the country.

This omnichannel strategy has proven critical. “People want convenient ways to eat healthier without compromising taste. SuperYou delivers exactly that,” said Nikunj Biyani, co-founder of SuperYou.

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Why SuperYou’s Success Matters

India’s snacking market is enormous but traditionally dominated by high-fat, high-calorie, and low-nutrient options. SuperYou represents a shift in consumer mindset, reflecting a growing demand for better-for-you, functional foods.

The company’s achievement of Rs 150 crore ARR in its first year isn’t just a financial milestone—it’s a cultural statement. More Indians are opting for snacks that support fitness goals, energy, and overall health, and SuperYou is leading this movement.

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The Celebrity Factor: Ranveer Singh’s Role

There’s no denying the star power of Ranveer Singh, but SuperYou’s success isn’t just hype. While his presence helps build brand recognition, the product quality and strategy are what keep consumers coming back.

The combination of Bollywood appeal, health-focused innovation, and strategic distribution has given SuperYou a winning edge in a crowded market. It’s a formula that could inspire other celebrity-backed ventures to focus on substance, not just style.

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Online and Offline Growth: A Balanced Strategy

SuperYou’s growth reflects a smart blend of e-commerce and retail expansion. Selling on major online platforms allows the brand to reach millions of tech-savvy consumers, while retail presence ensures visibility and availability for spontaneous purchases.

The 15 million units sold in one year is a testament to this approach. From fitness enthusiasts to busy professionals and students, SuperYou has managed to appeal to a wide spectrum of snackers.

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The Protein Revolution: What’s Next

With a strong start, SuperYou is poised to expand its product range, enter new cities, and potentially explore international markets. Protein snacks are still a relatively underpenetrated segment in India, giving the brand enormous room for growth.

As Ranveer Singh puts it: “We want people to think of SuperYou whenever they reach for a snack, knowing they are making a choice that fuels their body, not just their cravings.”

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Why Investors and Competitors Should Take Note

SuperYou’s meteoric rise also sends a message to investors and competitors. The company is more than a celebrity-backed fad—it’s a market-disrupting brand that is changing how India snacks, combining taste, nutrition, and accessibility in one package.

With Rs 150 crore ARR in year one, SuperYou proves that functional foods can be both profitable and popular, and it sets a new benchmark for startups in the FMCG sector.

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Conclusion: SuperYou Isn’t Just a Brand, It’s a Movement

In just one year, SuperYou has transformed the protein snacking landscape in India. From 15 million units sold to nationwide retail expansion and a strong online presence, the brand has shown that celebrity backing paired with quality and strategy can create explosive growth.

Ranveer Singh and Nikunj Biyani’s vision for a healthier, protein-focused India is off to a flying start—and if this is just year one, the next few years could see SuperYou dominate the Indian snacking industry.

India’s protein revolution has arrived—and it’s delicious.

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