TMRW Set to Raise $50 Million from Tech Giant ServiceNow — What This Means for Your Favorite Fashion Brands
TMRW, the powerhouse behind trendy labels like Bewakoof and WROGN, is gearing up for a massive $50 million funding boost from none other than ServiceNow Ventures. This cash injection isn’t just about the money — it’s a game-changing move to turbocharge TMRW’s growth with cutting-edge AI technology.

TMRW, the powerhouse behind trendy labels like Bewakoof and WROGN, is gearing up for a massive $50 million funding boost from none other than ServiceNow Ventures. This cash injection isn’t just about the money — it’s a game-changing move to turbocharge TMRW’s growth with cutting-edge AI technology.
Launched just a few years ago by Aditya Birla Fashion & Retail, TMRW has been on a mission to dominate digital-first fashion, targeting savvy Gen Z and Millennial shoppers with brands that scream style and personality. Now, with ServiceNow’s AI platform in their arsenal, they’re ready to revolutionize how they design, market, and deliver fashion — faster and smarter than ever before.
Remember when TMRW scooped up WROGN for $15 million last year? This new investment signals even bigger ambitions. Expect sharper product lines, lightning-fast launches, and personalized shopping experiences across both online and brick-and-mortar stores.
If you thought the future of fashion was just about trends, think again. It’s about tech, AI, and smart moves — and TMRW is leading the charge.
Reader questions.
About “TMRW Set to Raise $50 Million from Tech Giant ServiceNow — What This Means for Your Favorite Fashion Brands” — five of the most-asked, in the desk's own words.
01What is this story about?
TMRW, the powerhouse behind trendy labels like Bewakoof and WROGN, is gearing up for a massive $50 million funding boost from none other than ServiceNow Ventures. This cash injection isn’t just about the money — it’s a game-changing move to turbocharge TMRW’s growth with cutting-edge AI technology.02Who wrote it?
The Entrepreneur Story · Staff. 1 min read · Aug 14, 2025.03Is this sponsored?
If a piece is, the disclosure sits above the cover image and again in our public transparency report. This one carries no commercial disclosure.04How do I get the rest?
Subscribe to The Briefing for a Wednesday letter from the desk, or browse by category from the top navigation.



