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STARTUP·1 min read·Aug 14, 2025

TMRW Set to Raise $50 Million from Tech Giant ServiceNow — What This Means for Your Favorite Fashion Brands

TMRW, the powerhouse behind trendy labels like Bewakoof and WROGN, is gearing up for a massive $50 million funding boost from none other than ServiceNow Ventures. This cash injection isn’t just about the money — it’s a game-changing move to turbocharge TMRW’s growth with cutting-edge AI technology.

Creative startup concept handwritten on a whiteboard, symbolizing innovation in business.
Creative startup concept handwritten on a whiteboard, symbolizing innovation in business. · Plate 01 · Photographed for The Entrepreneur Story

TMRW, the powerhouse behind trendy labels like Bewakoof and WROGN, is gearing up for a massive $50 million funding boost from none other than ServiceNow Ventures. This cash injection isn’t just about the money — it’s a game-changing move to turbocharge TMRW’s growth with cutting-edge AI technology.

Launched just a few years ago by Aditya Birla Fashion & Retail, TMRW has been on a mission to dominate digital-first fashion, targeting savvy Gen Z and Millennial shoppers with brands that scream style and personality. Now, with ServiceNow’s AI platform in their arsenal, they’re ready to revolutionize how they design, market, and deliver fashion — faster and smarter than ever before.

Remember when TMRW scooped up WROGN for $15 million last year? This new investment signals even bigger ambitions. Expect sharper product lines, lightning-fast launches, and personalized shopping experiences across both online and brick-and-mortar stores.

If you thought the future of fashion was just about trends, think again. It’s about tech, AI, and smart moves — and TMRW is leading the charge.


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About TMRW Set to Raise $50 Million from Tech Giant ServiceNow — What This Means for Your Favorite Fashion Brands — five of the most-asked, in the desk's own words.

  1. 01What is this story about?
    TMRW, the powerhouse behind trendy labels like Bewakoof and WROGN, is gearing up for a massive $50 million funding boost from none other than ServiceNow Ventures. This cash injection isn’t just about the money — it’s a game-changing move to turbocharge TMRW’s growth with cutting-edge AI technology.
  2. 02Who wrote it?
    The Entrepreneur Story · Staff. 1 min read · Aug 14, 2025.
  3. 03Is this sponsored?
    If a piece is, the disclosure sits above the cover image and again in our public transparency report. This one carries no commercial disclosure.
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