This Secretive New Fund Just Invested Crores in Unicorns You Use Daily — Are You Missing Out?
A new player has quietly entered India’s startup funding game — and it’s already betting big on billion-dollar brands you know and love. PixelSky Capital, a secondaries-focused fund backed by boutique investment bank IndigoEdge and Yumlane founder Hitesh Ahuja, has just raised Rs 150 crore in its fi

A new player has quietly entered India’s startup funding game — and it’s already betting big on billion-dollar brands you know and love.
PixelSky Capital, a secondaries-focused fund backed by boutique investment bank IndigoEdge and Yumlane founder Hitesh Ahuja, has just raised Rs 150 crore in its first close — with its sights set on a Rs 400 crore war chest.
What’s the strategy? Simple: buy into late-stage unicorns right before they go public — and ride the IPO wave.
So far, they’ve quietly snapped up major secondary stakes in Purplle and Porter, investing Rs 40–45 crore in each at a jaw-dropping $1 billion valuation. And that’s just the beginning.
The fund is already scouting for its next big move — eyeing three more high-growth startups with blockbuster IPO potential in 2026–27.
Who’s backing this bold bet?
Some of India’s sharpest minds — from the Kothari Family of DSP Group, India Quotient’s Anand Lunia, to Sony Entertainment Television cofounder Jayesh Parekh, and a host of startup founders.
In a market where everyone’s chasing the next unicorn, PixelSky is buying in just before the world catches on.
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01What is this story about?
A new player has quietly entered India’s startup funding game — and it’s already betting big on billion-dollar brands you know and love. PixelSky Capital, a secondaries-focused fund backed by boutique investment bank IndigoEdge and Yumlane founder Hitesh Ahuja, has just raised Rs 150 crore in its fi02Who wrote it?
The Entrepreneur Story · Staff. 1 min read · Aug 19, 2025.03Is this sponsored?
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