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STARTUP·1 min read·Aug 19, 2025

This Secretive New Fund Just Invested Crores in Unicorns You Use Daily — Are You Missing Out?

A new player has quietly entered India’s startup funding game — and it’s already betting big on billion-dollar brands you know and love. PixelSky Capital, a secondaries-focused fund backed by boutique investment bank IndigoEdge and Yumlane founder Hitesh Ahuja, has just raised Rs 150 crore in its fi

Wooden blocks forming the word 'STARTUP' on a neutral background, symbolizing new business ventures.
Wooden blocks forming the word 'STARTUP' on a neutral background, symbolizing new business ventures. · Plate 01 · Photographed for The Entrepreneur Story

A new player has quietly entered India’s startup funding game — and it’s already betting big on billion-dollar brands you know and love.

PixelSky Capital, a secondaries-focused fund backed by boutique investment bank IndigoEdge and Yumlane founder Hitesh Ahuja, has just raised Rs 150 crore in its first close — with its sights set on a Rs 400 crore war chest.

What’s the strategy? Simple: buy into late-stage unicorns right before they go public — and ride the IPO wave.

So far, they’ve quietly snapped up major secondary stakes in Purplle and Porter, investing Rs 40–45 crore in each at a jaw-dropping $1 billion valuation. And that’s just the beginning.

The fund is already scouting for its next big move — eyeing three more high-growth startups with blockbuster IPO potential in 2026–27.

Who’s backing this bold bet?

Some of India’s sharpest minds — from the Kothari Family of DSP Group, India Quotient’s Anand Lunia, to Sony Entertainment Television cofounder Jayesh Parekh, and a host of startup founders.

In a market where everyone’s chasing the next unicorn, PixelSky is buying in just before the world catches on.


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  1. 01What is this story about?
    A new player has quietly entered India’s startup funding game — and it’s already betting big on billion-dollar brands you know and love. PixelSky Capital, a secondaries-focused fund backed by boutique investment bank IndigoEdge and Yumlane founder Hitesh Ahuja, has just raised Rs 150 crore in its fi
  2. 02Who wrote it?
    The Entrepreneur Story · Staff. 1 min read · Aug 19, 2025.
  3. 03Is this sponsored?
    If a piece is, the disclosure sits above the cover image and again in our public transparency report. This one carries no commercial disclosure.
  4. 04How do I get the rest?
    Subscribe to The Briefing for a Wednesday letter from the desk, or browse by category from the top navigation.

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