Move Over Traditional Bling: Coluxe Just Raised Big Backing to Revolutionize Fine Jewellery with Lab-Grown Diamonds
What Do HCL’s Co-Founder, VC Heavyweights, and Startup Insiders Have in Common? They’re All Betting on This Bold New Jewellery Brand There’s a new name in fine jewellery, and it’s already making waves before even going live. Coluxe, a high-style fine jewellery startup built around lab-grown di
What Do HCL’s Co-Founder, VC Heavyweights, and Startup Insiders Have in Common? They’re All Betting on This Bold New Jewellery Brand
There’s a new name in fine jewellery, and it’s already making waves before even going live.
Coluxe, a high-style fine jewellery startup built around lab-grown diamonds and coloured gemstones, has just closed its friends and family funding round—and the list of backers reads like a who’s who of the startup and investment elite.
From billionaires to venture capitalists, everyone’s placing their bets on Coluxe—and it hasn’t even launched publicly yet.
So why all the excitement? Because Coluxe isn’t just selling jewellery. It’s rewriting the rules of everyday luxury.
Who’s Behind the Brand? Meet Priyanka Gill—and Her Vision for a New Kind of Luxury
Coluxe was founded in early 2025 by Priyanka Gill, a well-known entrepreneur who previously co-founded the Good Glamm Group and is recognized for her sharp eye for consumer trends.
This time, she’s setting her sights on a massive, largely untapped opportunity: affordable, ethically sourced fine jewellery that doesn’t compromise on style—or sustainability.
Her brand’s vision?
“To reimagine everyday luxury through modular, stackable jewellery crafted from certified lab-grown diamonds and vibrant gemstones.”
It’s millennial- and Gen Z-ready, Instagram-worthy, and 100% guilt-free.
Big Names, Big Belief: Inside Coluxe’s Friends and Family Round
The funding round may have been dubbed “friends and family,” but this investor list is anything but ordinary.
Who’s on board?
- Ajai Chowdhry – Co-founder of HCL and tech industry veteran
- Tej Kapoor – Director at ICICI Ventures
- Sairee Chahal – Founding partner at Appreciate Capital, founder of SHEROES
- Startup Sherpas – Youth-focused startup mentoring platform
- Kunal Chowdhry – Apollo Singapore Investments
- Rachin Dewan – Rachin Dewan Ventures
- Kunal Milwani – Synage
Together, they’re not just investing money—they’re endorsing Coluxe’s potential to disrupt a $100B+ global jewellery market.
What’s Next? Coluxe Is Going Live in August
The company plans to use the funding to:
- Launch its digital storefront in August 2025
- Expand its product catalogue with new stackable, customizable pieces
- Strengthen operational infrastructure to meet projected demand
This isn’t just a D2C brand with pretty pictures. Coluxe is being built for scale—and if the early buzz is anything to go by, it’s coming in hot.
Why Everyone’s Suddenly Talking About Lab-Grown Diamonds
Lab-grown diamonds are 100% real, indistinguishable from mined diamonds, and far more ethical and sustainable. And they’re exploding in popularity.
Here’s why:
- Same brilliance and hardness as natural diamonds
- No environmental destruction or unethical mining
- 40–60% cheaper, making luxury accessible
Coluxe is riding the wave of a major cultural shift—one where consumers care about how their luxury is made, not just what it looks like.
As Priyanka Gill puts it:
“Coluxe sits at the intersection of a powerful cultural shift and a massive category opportunity.”
She’s not wrong. The global lab-grown diamond market is expected to surpass $55 billion by 2031.
Modular. Stackable. Customizable. This Is Jewellery for a New Generation
Forget traditional heavy sets. Coluxe is going after modern, stylish consumers who want:
- Everyday wear with fine materials
- Pieces that can be layered, stacked, and styled your way
- Custom, modular designs that grow with your personal story
It’s high-quality meets high-functionality, designed to move from a work meeting to dinner out, and still sparkle like the real deal—because it is.
Final Take: Is Coluxe the Next Big Fashion-Tech Crossover?
With powerful investors, a sharp founder, and a product that hits at the heart of consumer trends—ethical sourcing, personalization, and luxury access—Coluxe might just be India’s next breakout jewellery startup.
And if you’re wondering whether people will buy fine jewellery online? Ask CaratLane, BlueStone, or Melorra—or better yet, watch what happens this August.
Coluxe’s launch could be the beginning of a new jewellery movement. And this time, it’s lab-grown, affordable, and unapologetically modern.
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What Do HCL’s Co-Founder, VC Heavyweights, and Startup Insiders Have in Common? They’re All Betting on This Bold New Jewellery Brand There’s a new name in fine jewellery, and it’s already making waves before even going live. Coluxe, a high-style fine jewellery startup built around lab-grown di02Who wrote it?
The Entrepreneur Story · Staff. 3 min read · Jul 24, 2025.03Is this sponsored?
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