Samantha Prabhu Joins D2C Wellness Startup Secret Alchemist as Co-Founder

Actress Samantha Prabhu is diving into the wellness world by joining Secret Alchemist, a direct-to-consumer (D2C) startup focused on aromatherapy. Founded in 2021 by Ankita Thadani and Akash Valia, the brand specializes in essential oils and holistic well-being products.

Though the exact financial details of Samantha’s investment weren’t disclosed, the company recently secured $500,000 in a seed funding round led by Inflection Point Ventures, with additional support from notable figures like Siddharth Shah, founder of Pharmeasy, and Rishubh Satiya, founder of Plix.

With this fresh capital, Secret Alchemist aims to enhance its marketing efforts and expand its brand presence. The startup also plans to diversify its product range, introducing pure-grade essential oils in new formats, including creams, mists, and shower gels.

Samantha’s involvement signals a growing interest in the wellness sector, blending her star power with a commitment to promoting holistic health.