Flipkart’s Super.Money Expands Financial Offerings, Plans External Fundraising

Super.Money Launches New Financial Products

Super.Money, the fintech venture backed by Flipkart, is making headlines with its latest financial innovations. The company, operated by Scapic Innovations, has recently introduced the SuperCard, a co-branded credit card developed in partnership with Utkarsh Small Finance Bank. The SuperCard offers a unique feature: users can secure credit limits starting as low as INR 90 by making deposits ranging from INR 100 to INR 10 lakh.

In addition to the SuperCard, Super.Money has already launched three other financial products: UPI services, personal loans via the Flipkart app, and the co-branded Rupay credit card.

Expansion Plans and Upcoming Products

Prakash Sikaria, Founder and CEO of Super.Money, has outlined ambitious plans for the company. “We will have six products in the market in the coming weeks,” Sikaria revealed during an interview with Inc42. These products include SuperCash and SuperDeposits, aimed at providing secured and unsecured credit lines and fixed deposits, respectively. The company’s goal is to cater to the emerging economy where even small transactions are increasingly facilitated through UPI.

Strategic Focus and Differentiation

Super.Money positions itself as a credit-first company, differentiating itself from competitors like PhonePe, which focuses on payments. Sikaria emphasizes that Super.Money aims to offer a modern financial experience akin to established players such as Bajaj Finance or SBI Cards, with a strong emphasis on credit and financial services.

Plans for External Fundraising

Looking ahead, Super.Money is preparing to seek external funding. Sikaria has announced that the company will plan its fundraising strategy in December 2024. “We’ll decide on the amount to raise and the sources once we’ve collected more data and completed the next phase of our product development,” Sikaria said. This funding will support the company’s efforts to expand its product portfolio and solidify its position in India’s competitive fintech landscape.

Market Strategy and Vision

The company aims to address the needs of young, affluent users in India who are currently underserved by traditional banks and fintech companies. By focusing on simplicity and fun in payments, Super.Money hopes to capture a significant share of the market and drive growth through innovative financial products.