Google-Backed Adda247 Expands Job-Focused Education with PrepInsta Acquisition

Adda247, a Google-backed edtech company, has acquired PrepInsta, a platform dedicated to placement preparation, as part of its ambitious strategy to enhance job-focused skilling programs. This acquisition continues Adda247’s trend of strategic expansions, following its previous takeovers of StudyIQ in 2021, Veeksha in 2023, and Ekagrata in July 2024.

Founded in 2019, PrepInsta specializes in helping engineering students prepare for assessments and interviews, securing roles such as data scientists, software engineers, full-stack developers, and quality analysts. The platform has garnered attention for its programs focused on in-demand fields like generative AI, AI/ML, cloud computing, and data science, positioning students for careers in Global Capability Centers (GCCs), Global System Integrators (GSIs), and leading digital companies.

Atulya Kaushik, co-founder of PrepInsta, expressed enthusiasm for joining Adda247, noting that their combined resources will allow them to reach over 1.2 million paid users, particularly engineering students and freshers.

Bimaljeet Singh Bhasin, CEO of Adda247’s Skilling and Higher Education Business, emphasized PrepInsta’s reputation as a preferred platform for tech career aspirants. He highlighted that PrepInsta has successfully assisted over 120,000 professionals in securing positions within top tech firms, and together they aim to launch new job-focused skilling initiatives to benefit both professionals and organizations.

Founded in 2016 by Anil Nagar and Saurabh Bansal, Adda247 offers a wide range of educational products, including live online classes, mock tests, video courses, and e-books. With a user base exceeding 40 million and 2 million students enrolled in premium courses, Adda247 is poised for continued growth. The recent introduction of its first Employee Stock Ownership Plan (ESOP) buyback, benefiting over 130 employees, further demonstrates its commitment to innovation and employee welfare in the edtech sector.