Zeotap snags $18.5 mn in prolonged Series C investment spherical

Zeotap Gmbh, a customer behaviour-focussed consumer intelligence platform, has prolonged its Series C fundraise with an extra infusion of $18.5 million (Rs 137.sixty seven crore at contemporary alternate rates).

The Berlin- and Bengaluru-primarily based corporation has raised this capital from SignalFire, a San Francisco-primarily based project organization that focusses on investments throughout the seed and early increase stages.

Zeotap secured this capital precisely 4 months after it stated it raised $forty two million in its Series C spherical from traders which includes Neue Capital, Coparion, Kathaka – the own circle of relatives workplace of Caroline Rupert – and MathCapital.

This takes the full capital raised with the aid of using Zeotap on this spherical to $60.five million. In a statement, the corporation stated the investment extension has come withinside the wake of accelerated call for for its consumer records intelligence capabilities.

Zeotap turned into based in 2014 with the aid of using Projjol Banerjea, Daniel Heer and Stephan Schwebe. Its platform gives customers with included modules which includes consumer records unification, identification resolution, enrichment, analytics, and modelling.

It will use the Series C capital to put money into its consumer records platform and ID+, its typical advertising identification solution. It may also boost up the adoption of its platform throughout its 14 energetic markets.

“COVID-19 has catalysed a metamorphosis withinside the advertising blend as manufacturers put money into their records and learnings to redirect conventional TV budgets to greater powerful channels. Our funding in Zeotap is testomony to our notion withinside the corporation’s leadership,” SignalFire project accomplice Chris Scoggins stated.

Zeotap says it has labored with manufacturers which includes Mercedes-Benz, BBVA, Orange Telecom, Vodafone, and Red Bull.

In January 2017, Zeotap raised $12.eight million in its Series B investment spherical from New Science Ventures and HERE. Capnamic Ventures and Iris Capital additionally participated in that spherical.

It had raised $6.four million in Series A investment from Capnamic Ventures, Iris Capital and different traders in April 2015 and secured seed investment from HitFox Group and different angel traders.