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BUSINESS·2 min read·Aug 22, 2020

YouTube sensation Bhuvan Bam with 18 million subscribers is now becoming a popular brand

Bhuvan Bam in 2016 got popular with a 20-second video on Facebook. After hundreds of videos, this YouTube sensation won the hearts of the people all over the globe. YSWeekender gives you interesting details. This artist have many loved characters like Bhanchoddas, Sameer Fuddi, Titu mama, and others

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Bhuvan Bam in 2016 got popular with a 20-second video on Facebook. After hundreds of videos, this YouTube sensation won the hearts of the people all over the globe. YSWeekender gives you interesting details. This artist have many loved characters like Bhanchoddas, Sameer Fuddi, Titu mama, and others.

BB Ki Vines YouTube channel has reached 18 million subscribers and still counting, this makes Bhuvan one among the popular YouTubers and comedians in the country. Now, he is so famous that he just has to launch one video to get social media buzzing. Further, his manager also joined the conversation says, “he then pitches a tent and stays there for at least five days”.

Bhuvan is quite unfazed by the fame he has received. In a talk with YSWeekender, continued with some Hindi quotes and witticisms, he told quite modestly.

“India has a population of one billion. I have 18 million subscribers. I still have a long way to go. I feel, abhi tak kucch khaas nahin kiya. (I haven’t really done so much).”

However, it was not easy for him to conclude that the rest was history, in his case geography played a very important role in the video’s virality. He was shocked, when the video started trending in Pakistan. He thought it was just a spam until he received messaged from someone that his video is being circulated in WhatsApp groups in Karachi university and that was the major reason for it going viral.

One of his friend told him, “YouTube se paise kama sakte hai (you can earn money through YouTube), and so Bhuvan changed track. His breakthrough video was the one he posted on Valentine’s Day, and thus a star was born.

Bhuvan plays a set of 19 characters. Most of them, according to Bhuvan, are inspired from real life with a lots of interesting facts thrown in it.

“My parents complain a lot that I show them as dumb. But I started off with a set of parents, then added my three best friends and then Titu mama, modelled on my own uncle. After I introduced him, people all over India started relating to him, because almost everyone has a mama like that.”

After the time of five years in the business, the time has come to make Bhuvan Bam as a brand, says Rohit Raj, his partner and manager.

“We already have our company BB Ki Vines Productions and our merchandise brand Youthiapa. We have recently joined hands with tennis star Mahesh Bhupathi and will be turning it into a licensing brand with brick-and-mortar models with different vendors. We are also doing a show, Dhindora where Bhuvan will be playing 12 characters along with a great star cast. There are multiple projects in the process and the route we want to take is that of a premium style of storytelling,” he says.

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About YouTube sensation Bhuvan Bam with 18 million subscribers is now becoming a popular brand — five of the most-asked, in the desk's own words.

  1. 01What is this story about?
    Bhuvan Bam in 2016 got popular with a 20-second video on Facebook. After hundreds of videos, this YouTube sensation won the hearts of the people all over the globe. YSWeekender gives you interesting details. This artist have many loved characters like Bhanchoddas, Sameer Fuddi, Titu mama, and others
  2. 02Who wrote it?
    Sheena · Staff. 2 min read · Aug 22, 2020.
  3. 03Is this sponsored?
    If a piece is, the disclosure sits above the cover image and again in our public transparency report. This one carries no commercial disclosure.
  4. 04How do I get the rest?
    Subscribe to The Briefing for a Wednesday letter from the desk, or browse by category from the top navigation.

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