PhonePe launches Dussehra-themed fraud awareness marketing campaign

The Dussehra themed marketing campaign pursuits to unfold consciousness on fee frauds

PhonePe, the virtual bills platform, has released a brand new consciousness constructing marketing campaign focused round making virtual bills safe.

In order for the virtual bills class to preserve its explosive growth, it’s far vital that clients be educated about easy measures they could take to protect themselves and experience safe.

Launched at the event of Dussehra – symbolic of the triumph of precise over evil, the marketing campaign creatively makes use of the 10 faces of Ravana to deliver to mild to customers – ten new faces of evil (fee frauds).

The marketing campaign includes 10 brief 15-2nd lively movies educating customers about the distinctive methods wherein fraudsters can defraud them, and easy methods to preserve their cash safe.

Watch the movies here:

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Anuj Bhansali, head of threat and fraud prevention, PhonePe, said, “Instead of being frightened of the opportunity of discovering a fraudster, we need human beings to be privy to such frauds and empower them to address it cautiously.

With this marketing campaign at the event of Dussehra, we goal to be an powerful companion to our customers on this fight towards this new age evil and assist them make maximum of the virtual bills atmosphere for all that it has to provide with out worry retaining them back.”