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BUSINESS·1 min read·May 14, 2026

Keventers is going to tie up with EduTennis to help train oppressed young ladies

Keventers, the 96-year-old notable milkshake brand, on Tuesday reported its help for a program that trains oppressed young ladies in fundamental abilities utilizing the sport of tennis. The program, called Edu-Tennis, is as of now operational in two schools for low-pay families. “The program t

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A GoPro camera placed on lush moss, captured in vibrant natural lighting outdoors. · Plate 01 · Photographed for The Entrepreneur Story

Keventers, the 96-year-old notable milkshake brand, on Tuesday reported its help for a program that trains oppressed young ladies in fundamental abilities utilizing the sport of tennis. The program, called Edu-Tennis, is as of now operational in two schools for low-pay families.

“The program that Keventers is supporting is called EduTennis, which is a mindfulness building activity to enable young ladies to practice their office, acquire fundamental abilities, and access quality training and wellbeing, alongside other advancement results recorded under the Sustainable Development Goals,” said Agastya Dalmia, organizer CEO of Keventers and Managing Trustee of the Amba Dalmia Foundation Trust.

The program is for younger students matured 14-17 years. “The explanation we accept tennis works is on the grounds that we have discovered it to be a successful medium to actualise the Sustainable Development Goals, particularly around young ladies’ strengthening,” said Jaideep Bhatia, prime supporter of EduTennis and privileged secretary of the International Lawn Tennis Club of India.

The association is important for Keventers’ approach of “offering back to work back better” after the pandemic. To be a piece of the activity, buyers can give just ‘5, which can be put on their tab in select Keventers outlets across India.

All supports consequently gathered will be given to the reason. “Our preparation will assist young ladies with building up an enabled attitude among young ladies,” said Shivani Singh, EduTennis trainer. “We are utilizing youngsters’ advantage in tennis to give important exercises. Young ladies can utilize such abilities to fight off youngster marriage and being compelled to exit school.”

Agastya Dalmia

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