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BUSINESS·1 min read·Sep 26, 2021

HappyCredit has raises Rs 5 Cr in pre-seed round

HappyCredit, an instant cashback rewards platform, has raised Rs 5 crore or $676K in pre-seed round from Kunal Shah, Krishna Kumar along with US and Canada-based investors like Goodwater Capital, Magic Fund, MyAsiaVC, Alex Lin and others. According to the Bengaluru-based startup, the returns will be

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Cover image forthcoming · Plate 01 · Photographed for The Entrepreneur Story

HappyCredit, an instant cashback rewards platform, has raised Rs 5 crore or $676K in pre-seed round from Kunal Shah, Krishna Kumar along with US and Canada-based investors like Goodwater Capital, Magic Fund, MyAsiaVC, Alex Lin and others.

According to the Bengaluru-based startup, the returns will be utilized to launch new items, assemble talent and enhance its development.

Established by Jitendra Kumar and Ashish Virmani, HappyCredit is an online shopping app that offers shoppers rewards, credit, and shopping inspiration. It launched its rewards item ‘Aishback’ in the market earlier this year.

The startup claims to have more than 50 web based business merchant brands on its platform, like Flipkart, Myntra, Ajio, Mama Earth, to name a couple. The app has also gotten more than 50,000 downloads on the Google Play store.

Alex Lin
No. The desk answers

Reader questions.

About HappyCredit has raises Rs 5 Cr in pre-seed round — five of the most-asked, in the desk's own words.

  1. 01What is this story about?
    HappyCredit, an instant cashback rewards platform, has raised Rs 5 crore or $676K in pre-seed round from Kunal Shah, Krishna Kumar along with US and Canada-based investors like Goodwater Capital, Magic Fund, MyAsiaVC, Alex Lin and others. According to the Bengaluru-based startup, the returns will be
  2. 02Who wrote it?
    Sheena · Staff. 1 min read · Sep 26, 2021.
  3. 03Is this sponsored?
    If a piece is, the disclosure sits above the cover image and again in our public transparency report. This one carries no commercial disclosure.
  4. 04How do I get the rest?
    Subscribe to The Briefing for a Wednesday letter from the desk, or browse by category from the top navigation.

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