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BUSINESS·2 min read·Oct 06, 2020

Gurugram-primarily based startup enables entrepreneurs grasp the art of pitching to investors

A a success pitch to traders to elevate investment and demo days have turn out to be crucial factors of starting off and entrepreneurship. In 2016, Priyanka Madnani became additionally suffering to make effective pitches for her first startup, Cheapest and Nearest, a platform that gives over 2,500 o

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Cover image forthcoming · Plate 01 · Photographed for The Entrepreneur Story

A a success pitch to traders to elevate investment and demo days have turn out to be crucial factors of starting off and entrepreneurship.

In 2016, Priyanka Madnani became additionally suffering to make effective pitches for her first startup, Cheapest and Nearest, a platform that gives over 2,500 offerings via way of means of providers in Delhi-NCR.

However, Priyanka realised that she became now no longer alone. She says, “There are a variety of founders dealing with comparable issues. Communicating their thoughts persisted to be a challenge, notwithstanding severa acceleration programmes and help withinside the surroundings.”

Her journey

In 2017, this want have become the muse for Easy to Pitch. Priyanka have become as concerned as she may want to withinside the startup surroundings – and commenced volunteering at Headstart, India’s oldest and biggest startup surroundings improvement organisation.

“I understood why traders have been rejecting founders even if that they’d appropriate enterprise fashions with coins flows,” she recalls.

After talking with many mentors, incubators and accelerator programmes, and traders, Priyanka stated one not unusualplace thing – the absence of specialists to “groom founders for pitching”.

She says maximum area specialists can percentage enterprise information and little approximately grooming to marketers. What commenced as a freelancing consultancy provider in 2017 quickly developed right into a personal restricted agency, registered in October 2019. Mentors from agencies like Blume Ventures have been inspired together along with her portfolio of getting controlled almost one hundred fifty startups and recommended her to take the entrepreneurial route.

Based in Gurugram with a group of 22, Easy To Pitch has helped extra than 350 startups, in 21 Indian towns with one-on-one engagement online.

Operating on a B2B version, its offerings encompass reviewing or getting ready a startup’s pitch deck and funding deck from scratch, getting the economic valuation and projections ready, getting ready for Demo Day for an accelerator and incubator programme, and founder grooming.

Easy To Pitch has secured extra than 2 hundred partnerships withinside the surroundings that encompass Bhoudhik Ventures, Lawyered, Headstart, Paytm Build for India, Tech2Edge, India Accelerator, Venture Garage, amongst others.

Bootstrapped with Rs 2 to Rs three lakh whilst transitioning to a personal agency ultimate year, the startup has a sustainable enterprise version and is heading in the right direction to gain Rs 1 crore in sales in March 2021.

Moving ahead, the startup plans to release a founder’s dashboard automatic gear designed via way of means of leveraging AI to create pitch deck and enterprise plans.

Additionally, Priyanka is seeking out funding after the tool’s prototype is launched withinside the following few months. It additionally hopes to cater to marketers from Tier II and III towns withinside the future.

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