Color-Coding Time: PepsiCo’s Ram Krishnan on Managing Leadership in a $27 Billion Beverage Division

Ram Krishnan, CEO of PepsiCo Beverages North America, employs a unique, color-coded approach to time management that helps him efficiently navigate the complexities of leading one of the world’s largest beverage divisions. Speaking in Fortune’s ‘Champion Mindset’ series, Krishnan shared insights into his systematic strategies for balancing the demands of his role while fostering personal growth.

A Proven Leadership Path

PepsiCo, which reported a staggering $91 billion in annual revenue in 2023—$27 billion from its North American beverage sector—has established a robust culture for developing future leaders. This nurturing environment has produced top executives like Chris Kempczinski of McDonald’s and Brian Cornell of Target.

Innovative Time Management

Krishnan’s innovative time management strategy involves a colorful pie chart that categorizes his daily activities into five essential areas: running the business, focusing on people and culture, long-term strategy, learning, and relationship building. He regularly audits how he allocates his time, allowing him to adjust and maintain a healthy balance throughout the year.

“I color-code my time management,” Krishnan explained. “By the end of the year, I aim for a balance, but it’s about being aware of how I’ve spent my time and if adjustments are needed.”

Intentional Learning and Growth

An advocate for deliberate learning, Krishnan plans his educational journey well in advance. He dedicates significant time to deep dives into specific topics, committing to focus on one or two subjects for 12 weeks at a time. Reflecting on his transformative experience in China, he highlighted the importance of adapting strategies to align with regional growth and local talent.

The Role of Mentorship

Emphasizing the critical role of mentorship, Krishnan noted that as executives rise through the ranks, they require guidance and perspective more than ever. He believes that authentic leadership—characterized by preparation and active engagement in meetings—is essential for success.

“Mentorship provides invaluable feedback, especially when you’re in higher positions,” he remarked, acknowledging the importance of creating an environment where team members feel safe to experiment and learn from their mistakes.

Shifting Priorities and Future Focus

Krishnan’s perspective on career priorities has evolved over time; he now views titles as temporary and less significant than the legacy one leaves behind. As he looks to the future, he recognizes the need to pause and celebrate achievements instead of solely focusing on the next challenge.

“I sometimes get caught up in what’s next, but I need to work on enjoying the moment,” he reflected.

In a rapidly evolving corporate landscape, Ram Krishnan’s thoughtful approach to leadership, time management, and personal development offers valuable lessons for aspiring executives.