Cocktail startup Swizzle is bringing home real bar experience during lockdown 

Bengaluru-based Swizzle, that’s particularly targeting the millennial population, supplies cocktail kits made from fresh components without any introduced preservatives.

After the coronavirus outbreak, weekends have never been the same. Pub hopping Saturdays at the moment are changed with OTT hopping. While many had been experimenting in their bars at home, arranging for cocktails from scratch is easier said than done.

Fixing this trouble for party-lovers is Swizzle. Founded in May 2019, Swizzle is a consultant cocktail package delivery startup. The Bengaluru-based startup released its merchandise in October 2019, and manufactures and sells over 20 forms of cocktails.

Founded by 23-year-olds Vrinda Singhal and Deepender Singh, Swizzle can provide its kits via Swiggy, Zomato, in addition to from its own website.

The Perfect Mix

Her brother, Akshay Singhal, who based Sequoia-sponsored cleantech startup Log9 Materials, driven her to pursue her entrepreneurial journey. Eventually, she was joined by her university friend to decorate the party experience at home.

Deepender is a second-time entrepreneur. He had in advance co-based Kopobooze, a private and corporate party organiser. The founders desired to name the startup some thing simple, short, and easy to remember. The phrase Swizzle is derived from an alcoholic frothy drink organized using rum or gin, and bitters. The modern-day team size of Swizzle is 4.

The founders desired to call the startup some thing simple, short, and smooth to remember. The phrase Swizzle is derived from an alcoholic frothy drink organized the use of rum or gin, and bitters. The current crew length of Swizzle is 4.

Marketing

While the basic single cocktail kit ranges between Rs 149 and Rs 219, the startup additionally makes party packs that serves 4 to 5 people. The party packs are priced between Rs 599 and Rs 849.

On setting an order, Swizzle can provide a package that consists of all the fresh components, the Swizzle mix, fresh garnish, ice measurer, and a prep card that incorporates the step-by-step instructions. Users want to feature their preferred spirit to the mix. The shelf existence of Swizzle’s merchandise range between to seven days, once refrigerated.

Swizzle claims it sources all the raw substances from the nearby markets of Bengaluru. For the boxes and bottles, it has tied up with a dealer referred to as Amigo Bottles.

“The biggest challenge has been educating the customers about the product and making our customers understand that we do not supply the alcohol. We are engaging our customers through social media and keep them updated about new launches,” Vrinda says.