Chandigarh-based startup Cakenest is an end-to-end platform to assist home bakers grow their business

Now a days, many artisanal home bakers are setting up in India. While they can bake with perfection. But, they mostly find it hard to compete with the other established commercial bakeries. Most of these home bakers does not have an online presence and even, have limited reach.

In the year 2019, IT professional Nitin Sharma and his wife Nitika Sharma, a chartered accountant, launched Cakenest to assist a platform for home bakers, that can assist them to flourish. This duo, without any baking experience, knew about the challenges which was being faced by home bakers and decided to assist them out.

“Cakenest is a holistic and conclusive platform for home bakers to help them gain visibility, reach, and business. We also help customers search home bakers nearby for homemade customised cakes,” says Co-founder Nitin.

Nitika says, “Almost 98 percent of home bakers in India are women. In their aim to be independent and self-sufficient, women are honing their talents in baking and working from their homes. They make use of basic ingredients and equipment and work their magic to create delicious desserts.”

This was started on Instagram and Facebook at the end of 2018. They have launched a website and registered the company in 2019, August after seeing increased traction.

“Cakenest is empowering such women by standing with them in every step of the process. The team aims to improve everything from their baking process to promoting their products, and every step in between,” she adds.

“Theme-based custom homemade cake designs attract the young generation as special gifts for their special ones. In the beginning, we saw orders coming majorly from the metro cities with high spending capacity, but over the period, we have seen a growth in the demand for customised cakes from small cities as well,” Nitin says.

“We are providing our services to all major cities across India and are expanding daily. We have over 200 home bakers collaborating with us from 50 different cities across India. We have served around 800 happy customers, including TV stars, IPL players, and renowned bloggers,” says Nitin.