Startup

This Indian Nutrition Brand Plans to Hit Rs 600 Crore and Go Profitable by 2027 — Here’s How They’re Doing It

  • August 28, 2025
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Wellbeing Nutrition Sets Its Sights on Profitability by FY27 India’s clean-label, science-backed nutrition brand, Wellbeing Nutrition, is gearing up for a major milestone. The company has announced bold

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This Indian Nutrition Brand Plans to Hit Rs 600 Crore and Go Profitable by 2027 — Here’s How They’re Doing It

Wellbeing Nutrition Sets Its Sights on Profitability by FY27

India’s clean-label, science-backed nutrition brand, Wellbeing Nutrition, is gearing up for a major milestone. The company has announced bold targets: it expects to hit Rs 350 crore in gross sales by FY26 and Rs 600 crore by FY27, with plans to become profitable in the last quarter of FY27.

Founded in 2019 by Avnish Chhabria, with Saurabh Kapoor joining as co-founder in 2021, Wellbeing Nutrition has quickly become one of the rising stars in India’s fast-growing wellness space.

Let’s break down how they’re achieving this growth, and what’s coming next.


Strong Growth, Even Stronger Margins

Wellbeing Nutrition isn’t just talking growth — it’s delivering it. Over the last three years, the company has posted an impressive 70% CAGR (Compound Annual Growth Rate). It’s already CM3 (Contribution Margin 3) positive, which means the business is generating profits after deducting marketing and distribution costs — a big step towards overall profitability.

According to the company, it also enjoys market-leading gross margins, high customer retention, and a loyal, growing user base of over 1 million customers across 16,000 pin codes in India and 25 international markets.


Expansion Across India and the World

Wellbeing Nutrition’s reach isn’t just digital. The brand has built a strong omnichannel presence, including:

  • E-commerce platforms
  • Modern retail outlets
  • Pharmacies

It currently has a presence in 3,700 physical stores across India.

Internationally, the company is expanding aggressively. Countries like the United States, United Kingdom, UAE, and regions in Southeast Asia have become significant contributors to revenue. In fact, the company expects its global business to grow 5x in the coming year.


Innovation That Drives Demand

One of the key reasons behind the company’s rapid growth is its focus on science-led innovation. Wellbeing Nutrition has built a wide portfolio of FDA-approved, non-GMO, gluten-free products across categories like:

  • Sleep support
  • Gut health
  • Beauty and skincare
  • Stress and anxiety
  • Immunity boosters
  • Vitamins and daily nutrition

Their formulations are backed by clinical research and offered in innovative formats that appeal to modern consumers looking for clean, effective health solutions.


What’s Fueling the Momentum?

Here are the main reasons why Wellbeing Nutrition is growing rapidly:

1. Science Meets Simplicity

Every product is designed by combining cutting-edge research with user-friendly formats — think oral strips, melts, and effervescent tablets.

2. Clean Label, Transparent Ingredients

With increasing awareness around health, customers are looking for transparent, clean-label brands. Wellbeing Nutrition ticks all the boxes — non-GMO, gluten-free, and free from harmful additives.

3. Global Appeal

Their products resonate with both Indian and international consumers. That’s why the brand is thriving across 25 countries, and its global expansion is just getting started.

4. Omnichannel Distribution

From online platforms to pharmacies and supermarkets, Wellbeing Nutrition is available wherever consumers shop — making it easy for customers to buy and stay loyal.


The Road Ahead: What’s Next?

Wellbeing Nutrition isn’t slowing down anytime soon. Looking ahead, the brand plans to:

Enter New High-Growth Categories

Two key areas the brand is betting on:

  • Kids Nutrition: With rising demand for child-friendly, science-backed supplements.
  • Gut Health: A fast-growing sector globally, driven by increasing awareness of digestive and mental health links.

Scale Retail and International Reach

While e-commerce has been a growth driver, the brand aims to deepen its presence in physical retail stores across India. Internationally, the plan is to multiply growth fivefold, especially in markets like the US, UK, UAE, and Southeast Asia.


CEO’s Vision: Building a Global, Profitable Brand

Avnish Chhabria, Founder and CEO of Wellbeing Nutrition, summarized the company’s mission perfectly:

“At Wellbeing Nutrition, our mission has always been to combine science with meaningful innovation to create products that improve everyday health. The strong growth we are witnessing, both in India and globally, is a validation of this vision. As we expand into new categories and markets, our focus remains on building a profitable, trusted and truly global nutrition brand.”


Final Thoughts

From a startup founded just six years ago to a company on track to cross Rs 600 crore in revenue, Wellbeing Nutrition’s journey shows what’s possible when science, innovation, and market demand align.

With profitability on the horizon and a rapidly expanding global footprint, this brand could very well be India’s next big health and wellness success story.



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