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India’s premium fashion accessories space is heating up, and Miraggio, a homegrown handbag and accessories brand, is emerging as a serious contender. In its latest milestone, the brand
India’s premium fashion accessories space is heating up, and Miraggio, a homegrown handbag and accessories brand, is emerging as a serious contender. In its latest milestone, the brand has raised ₹55 crore (approximately $6.5 million) in a Series A funding round to fuel its next phase of growth.
The funding round was led by RPSG Capital Ventures and Client Associates Alternate Fund, with additional participation from Prath Ventures. With a clear focus on retail expansion and supply chain enhancements, Miraggio is positioning itself as the go-to lifestyle brand for modern Indian women, especially in Tier 2 and 3 cities.
Founded with the vision to offer premium-quality, trendy handbags at accessible prices, Miraggio has been steadily building its presence in the Indian market. The brand caters to the evolving tastes of urban and semi-urban women who seek high-fashion design without the luxury markup.
By blending affordable luxury with modern design, Miraggio is carving a niche in a segment that’s traditionally been dominated by international brands.
The confidence shown by these investors signals strong faith in Miraggio’s business model, brand appeal, and potential to scale rapidly in a dynamic market.
Miraggio plans to utilize the ₹55 crore funding to power several key strategic initiatives:
The brand aims to increase its physical and digital presence, with a focus on Tier 2 and Tier 3 cities. This move aligns with rising demand from aspirational consumers outside India’s metros, who are increasingly shopping for premium and fashionable products.
Miraggio is building a robust omnichannel ecosystem that integrates online platforms, brand-owned stores, and key marketplaces. This model will help the brand maintain control over the customer experience while scaling effectively across different regions.
To support its ambitious retail rollout and product diversification, the company is investing in a more agile and responsive supply chain infrastructure. This includes improving manufacturing, warehousing, and logistics operations to ensure timely delivery and consistent product availability.
Miraggio also plans to expand its offerings beyond handbags into adjacent accessory categories. The goal is to build a comprehensive fashion accessories portfolio that resonates with the tastes of modern Indian women.
India’s fashion industry is undergoing a transformation. Consumers in Tier 2 and Tier 3 cities are now more fashion-conscious and brand-aware than ever before. They are looking for:
Miraggio’s strategy is designed to meet these expectations head-on, offering products that feel international in design, yet deeply rooted in local sensibilities.
With fresh capital, a strong brand foundation, and growing demand in India’s fashion market, Miraggio is well-positioned to accelerate its journey. The brand’s focus on product innovation, customer-centric retailing, and operational scalability will be critical in navigating the next phase of growth.
Its ambition to become a household name in the premium fashion accessories segment looks increasingly achievable.
Miraggio’s ₹55 crore funding round marks a significant step in the evolution of India’s fashion startup ecosystem. As it expands into new cities and strengthens its omnichannel capabilities, the brand is gearing up to redefine premium handbag shopping for India’s growing base of aspirational women.
In a market hungry for affordable luxury, Miraggio is not just filling a gap—it’s reshaping how fashion meets function in everyday Indian lives.
