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Introduction: Cherrapunji Craft Gin—A Game-Changer in the Alcohol Industry

Imagine a gin crafted using rainwater, native botanicals, and sustainability at its core. Now, imagine that same gin becoming a global sensation. Well, Cherrapunji Craft Gin is doing just that! This unique gin from Northeast India has not only won over international markets, but it’s also raised $1.2 million in a pre-Series A funding round from prominent Japanese investors. And here’s the most exciting part—Cherrapunji Craft Gin is the first alcoholic beverage startup from Northeast India to secure foreign investment. How did they do it? Let’s take a deep dive into the story behind this groundbreaking success.

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What Makes Cherrapunji Craft Gin Stand Out?

Cherrapunji Craft Gin isn’t just another drink on the shelf—it’s a unique, award-winning beverage that embodies the essence of Northeast India. Here’s what makes this gin truly stand out in the crowded spirits market:

1. Rainwater and Native Botanicals: Unlike most spirits, Cherrapunji Craft Gin is produced using rainwater—a nod to the lush and abundant rainfall of the region. It’s combined with native botanicals from Northeast India, which gives it a distinct flavor that’s hard to replicate.
2. Sustainable Packaging: The brand has committed to sustainability, with its standout stainless steel bottle—a piece of art that has even won design awards. This eco-friendly move aligns with today’s growing consumer demand for more responsible, earth-conscious products.
3. Global Recognition: Since its launch, Cherrapunji Craft Gin has racked up 13 global awards, cementing its status as a top-tier product in the international spirits scene.

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The $1.2 Million Funding—A Major Milestone for Cherrapunji Craft Gin

The news of Cherrapunji Craft Gin raising $1.2 million in a pre-Series A funding round marks a major milestone for both the brand and the Northeast India startup ecosystem. Here’s what this funding round means for the company:

1. Growth and Expansion: This investment will help Raincheck Earth Co., the makers of Cherrapunji Craft Gin, accelerate its domestic and global expansion. The brand is set to expand its reach in key markets and boost visibility among global consumers.
2. Scaling Production: With the new funds, Cherrapunji Craft Gin aims to scale up its production capabilities. This means more availability of its premium gin in both India and international markets.
3. Innovating New Products: The funding will also fuel innovation, enabling the brand to develop new products that continue to highlight the rich biodiversity and culture of Northeast India.

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The Story Behind Cherrapunji Craft Gin’s Success

Founder and CEO, Mayukh Hazarika, has been the driving force behind the brand’s success. In his own words, Hazarika shared his excitement about the investment:
“We are thrilled to receive this investment, which will help us execute our growth plans for Cherrapunji Craft Gin. We’ve seen tremendous demand for our product both in India and abroad, and this funding will allow us to further scale operations, enhance our product offerings, and continue to innovate within the spirits industry. Our goal is to position Cherrapunji Craft Gin as a globally recognized brand that celebrates the unique flavors of Northeast India.”

This investment gives Cherrapunji Craft Gin the boost it needs to take on global competition, allowing the brand to compete with established players in the alcohol industry while maintaining its unique identity.

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The Japanese Investment: Why They Believe in Cherrapunji Craft Gin

The Japanese investors in this funding round are excited about Cherrapunji Craft Gin’s potential for global success. Here’s why:

• Unique Product in a Crowded Market: Yasuhiro Seo, Partner at TRTL Ventures, one of the Japanese investors, believes that Cherrapunji Craft Gin stands out in a crowded market due to its unique approach:
  “We see enormous potential in Cherrapunji Craft Gin due to its unique approach in a crowded market. The team’s deep understanding of today’s global consumer, combined with a strong Indian market presence, makes us confident that this company can become a leading global player in the alco-bev industry.”
• Northeast India’s Growth Potential: Investors have long been seeking startups in Northeast India, a region that’s still relatively untapped for global investment. The success of Cherrapunji Craft Gin represents the immense growth potential in this region.
• Passion and Craftsmanship: Investors are also drawn to the passion and craftsmanship behind the brand. They’re impressed by how quickly Cherrapunji Craft Gin has gained recognition, winning international awards within just a couple of years of launching.

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What Does This Mean for Cherrapunji Craft Gin’s Future?

With this new round of funding, the future for Cherrapunji Craft Gin looks bright. The company is set to expand its footprint and make a lasting impression in the global market. Here are some key points on what’s next:

• Scaling Production: The investment will allow Cherrapunji Craft Gin to expand its production capacity and ensure that it can meet growing demand from consumers in both India and abroad.
• New Product Innovations: The brand’s commitment to innovation means more exciting products are on the horizon, continuing to reflect the diversity and richness of Northeast India’s flora and culture.
• Global Recognition: With international investment backing the brand, Cherrapunji Craft Gin has a solid foundation to further build its reputation as a global brand. Expect to see the gin on more international shelves soon!

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Conclusion: A Bright Future for Cherrapunji Craft Gin

This new chapter for Cherrapunji Craft Gin is just the beginning. With its unique approach to gin-making, sustainable packaging, and global recognition, the brand is well on its way to becoming a key player in the spirits industry.

The investment from Japanese investors not only boosts Cherrapunji Craft Gin’s growth plans but also highlights the immense potential of Northeast India’s startup ecosystem. For consumers, it’s an exciting time to witness the rise of a brand that combines local culture, sustainability, and premium craftsmanship—all while scaling to a global level.

Stay tuned, because the journey of Cherrapunji Craft Gin is just getting started, and the best is yet to come.

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