New Delhi-based investment adventure GlobalBees on Monday said it raised $150 million in a blend of value and obligation in a Series A funding drove by FirstCry and some of its investors, with additional participation from Lightspeed Venture Partners.

This claims to be the largest Series A funding round by an Indian Thrasio style startup. With this round, Vikas Agnihotri of SoftBank, Harsha Kumar of Lightspeed, Atul Gupta of Premji Invest, Sudhir Sethi of Chiratae Ventures, and Kshitij Sheth of Chrys Capital will join the GlobalBees board.

With a focus on capital proficiency, GlobalBees looks to join forces with carefully local brands across categories like excellence, personal consideration, home, kitchen, food, nutrition, sports, lifestyle, and so on, with an income pace of $1 million – $20 million, which according to the organization, is proof of an item market fit.

According to the organization, India is seeing an uptick of smaller brands, with almost 120,000 new vendors selling on Amazon India, of which around 4,200 brands crossed Rs 1 crore in sales in 2020. These numbers present a chance for GlobalBees to speed up the D2C sector.

Speaking on the turn of events, Nitin Agarwal, Co-originator and CEO, GlobalBees, said,

“GlobalBees aims to unleash the force of item innovation by Indian entrepreneurs and strategically band together with them to assist them with realizing the maximum capacity of their brand and products. Aside from capital, GlobalBees brings in strategic capabilities across marketing and development, technology, distribution, sourcing, branding, warehousing, logistics, R&D, item advancement, and operations — everything essential to quickly scale the brands in the computerized space.”

“We are looking to band together with founders who have constructed brands based on interesting consumer insights. The funds raised will assume a pivotal part in helping us scale these brands around the world,” added Nitin.

With a background of quick development in the course of recent years, Indian D2C brands have gone to the forefront in 2021. GlobalBees is now in the process of integrating more than 10 carefully local brands in the country.

“India is at the cusp of a D2C revolution with estimated market size of $200 billion in the following five years. Indian brands have shown extraordinary promise as of late, and we accept that GlobalBees is building incredible assets to speed up the development of carefully local brands in the nation,” said Vikas Agnihotri, Operating Partner, SoftBank Investment Advisers.

According to Sudhir Sethi, Founder and Chairman, Chiratae Ventures India, GlobalBees present a technology stage to consolidate D2C brands and massively scale them in India and the world.