In 2010, Alli Webb transformed a humble side hustle into a booming $255 million business, revolutionizing the beauty industry with her concept of a dedicated blowout salon. Webb’s journey from a mobile blow-drying service to founding Drybar, a salon empire with over 150 locations, is a testament to entrepreneurial vision and market demand.

Webb’s story began in Los Angeles, where she, as a stay-at-home mom, launched a mobile blowout service. For $40, she would visit clients’ homes, providing a professional blowout and style without the added services of cuts or color. Her pitch, initially posted on a Yahoo group, quickly resonated with other moms, leading to a flood of requests that soon became overwhelming.

Realizing the potential of her burgeoning side business, Webb sought to establish a physical location. Despite her brother Michael Landau’s initial skepticism—questioning why women couldn’t style their own hair—he eventually invested $250,000 to support her vision. Combined with $50,000 from Webb and her then-husband Cameron Webb, the first Drybar salon opened in Brentwood, California.

Drybar’s concept was straightforward yet innovative: it focused exclusively on blowouts, offering a streamlined experience that resonated with women seeking convenience and luxury. The business model was built on high volume, with a target of 30 to 40 blowouts per day to break even. However, demand far exceeded expectations, with 60 to 80 blowouts becoming the norm within days of opening.

The salon’s success led to rapid expansion, with Drybar growing to over 150 locations across the U.S. within a decade. Webb’s vision and commitment to quality paid off when she sold Drybar’s product line to Helen of Troy for $255 million in cash in 2020. In 2021, WellBiz Brands acquired the franchise rights to Drybar salons, further cementing the brand’s legacy.

Reflecting on her journey, Webb expressed astonishment at Drybar’s meteoric rise. “I was really excited about it and not thinking I was going to turn it into this massive multi-million-dollar blowout empire,” she said.

Drybar’s success underscores the power of a well-executed niche concept and the importance of understanding market demand. Webb’s transition from a simple side hustle to a multi-million-dollar enterprise illustrates how passion, coupled with strategic investment and an innovative approach, can create a lasting impact.