Casual wear brand The Souled Store has raised Rs 75 crore or a little more than $10 million in its Series B round drove by Elevation Capital. Private backers and originators of startups including Delhivery, Zalora, Mosaic Wellness, and Livspace have additionally participated in the round.

The new capital will be utilized to extend product portfolio on both authorized product and relaxed wear and their manufacturing capabilities, employing and growing offline retail presence container India, said the organization in a public statement.

Established by Rohin Samtaney, Aditya Sharma and Vedang Patel, The Souled Store plans, manufactures and retails clothing products with plans running around mainstream society themes, for example, superheroes, movies and TV shows.

The platform professes to have partnered with more than 150 franchisees and its product portfolio incorporates t-shirts, versatile covers, identifications, fighters, notebooks, mugs, umbrellas among others. It likewise empowers its clients to create customized t-shirts too.

The organization was bootstrapped for the initial five years until getting seed subsidizing from RP-SG Ventures in November 2018.