Transforming Corporate Communication
In a world where deskless workers constitute the majority of the global workforce, traditional text-based documents often fail to effectively communicate essential information. Recognizing this challenge, ByteEdge, a New Delhi-based enterprise AI startup, has developed an innovative solution that converts conventional documents into engaging, multilingual short videos. This approach aims to bridge the communication gap and enhance information delivery across diverse workforces.
The Problem: Engaging Deskless Workers
According to ByteEdge co-founder Akash Gupt, a significant issue faced by organizations today is the reliance on text-heavy documents—such as PDFs, Word files, and PowerPoint presentations—to disseminate information. These formats often go unread and misunderstood, particularly by deskless employees who are frequently excluded from conventional knowledge-sharing methods. With approximately 70% of employees being deskless, the need for an effective communication strategy is more pressing than ever.
The Solution: ByteEdge’s AI-Powered Platform
ByteEdge addresses this communication challenge by transforming static documents into dynamic, cinematic-quality videos. The platform employs advanced AI to:
- Extract Text: Automatically pull text from various document formats, including images.
- Generate Scripts: Utilize AI to create coherent scripts from the extracted text.
- Voice Selection: Offer a selection of voices in over 75 languages.
- Avatar Integration: Incorporate both real human and meta-human avatars to present the information.
- Rich Media Enhancement: Add relevant images, videos, or text to enrich the content.
- Video Generation: Produce immersive videos that can be shared and analyzed for engagement metrics.
This process enables organizations to deliver information in a more engaging and accessible manner, particularly for their frontline and deskless employees.
Recent Funding: A Step Towards Global Expansion
ByteEdge recently secured $1.5 million in a funding round led by Japan’s TRTL Ventures, with participation from a group of global and Indian angel investors. The company plans to utilize these funds to:
- Enhance Product Development: Further refine and expand the platform’s capabilities.
- Expand Operations: Increase its presence across India and explore international markets.
- Invest in Technology: Develop advanced features to stay ahead in the competitive enterprise AI space.
With over 30 enterprise clients, including companies in financial services, pharmaceuticals, FMCG, and e-commerce, ByteEdge is well-positioned to scale its operations and impact.
Market Presence and Future Plans
Currently, approximately 80–85% of ByteEdge’s revenue is generated from its client base in India. However, the company is now accelerating its international ambitions, with early forays into the U.S. and the Middle East. Gupt highlights the potential in these regions, noting the lack of platforms offering localized, video-based information in languages like Arabic. To support this expansion, ByteEdge plans to raise an additional $3 million in funding within the next four to five months.
Bridging the Communication Gap
ByteEdge’s innovative approach to transforming traditional documents into engaging, multilingual videos represents a significant advancement in corporate communication. By leveraging AI to create immersive content, the company is addressing the needs of deskless workers and enhancing information delivery across organizations. As ByteEdge continues to expand its reach and capabilities, it is poised to play a pivotal role in the future of enterprise communication.