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Power Gummies, the popular wellness brand, has successfully raised Rs 10 crore in a bridge funding round. The round was led by the Jaipuria Family Office and Quadrant,
Power Gummies, the popular wellness brand, has successfully raised Rs 10 crore in a bridge funding round. The round was led by the Jaipuria Family Office and Quadrant, with additional participation from existing investors such as 100unicorn, DSGCP, Wipro Consumer, Venture Catalysts, Agility, Sharrp Ventures, Dhianu Das, and NB Ventures. The fresh funding will be used to fuel the brand’s ambitious growth plans, including becoming completely sugar-free, expanding into new markets, and introducing a wide range of holistic wellness products.
Here’s a closer look at Power Gummies’ latest funding, their plans for global expansion, and their new wellness offerings.
Power Gummies, founded in 2018 by Divij Bajaj, has been a key player in the health and wellness space, offering a variety of gummy-based supplements. With this latest round of Rs 10 crore in funding, the company is poised for significant growth. The funds will be used for two key purposes:
The company’s move to expand its product range and cater to a broader audience marks an exciting new chapter in its mission to redefine wellness.
Power Gummies isn’t just focused on expanding its gummy product line. Under its parent company, Aesthetic Nutrition, the brand is expanding its portfolio to include a broader array of holistic wellness products. These new products aim to address the health and beauty needs of consumers from the inside out, focusing on overall wellness.
The new range from Aesthetic Nutrition includes 20 innovative products. Some of the exciting new offerings include:
These new products reflect Power Gummies’ commitment to offering consumers a complete wellness solution that goes beyond just supplements.
Power Gummies is also focusing on expanding its reach internationally. As part of its strategy, the company plans to venture into Dubai and the UK. These regions will be served under the brand names Aesthetic Nutrition and Power Chew.
The move to international markets reflects Power Gummies’ confidence in its growing reputation and its readiness to take on the global wellness market. By expanding into Dubai and the UK, Power Gummies aims to introduce its products to new consumers and capture a larger share of the international wellness industry.
As part of its expansion efforts, Power Gummies has elevated two key members of its leadership team: Kapil Mittal, the Chief Strategy Officer (CSO), and Ankita Chaudhary, the Chief Operating Officer (COO), have been promoted to the role of co-founders. This shift in leadership is part of a broader growth strategy to position the company for long-term success.
Founder Divij Bajaj shared his excitement about the future of Power Gummies and his commitment to achieving profitability. “We are thankful to all the investors for believing in us and supporting us with this raise despite the tough funding market,” Bajaj said. “With this raise, we plan to enter the holistic wellness market in various form factors such as pills, powders, and other creative products, along with widening our gummies market by launching no-added-sugar gummies.”
Bajaj added that the company plans to use the funds prudently to achieve profitability by March 2025, even as it expands its product offerings.
Dr. Apoorv Ranjan Sharma, Co-Founder and Managing Director of Venture Catalysts, expressed his confidence in Power Gummies’ ability to disrupt the wellness market. “Power Gummies’ innovative approach to wellness has consistently impressed us,” Sharma said. “Their transition to sugar-free formulations and expansion into holistic wellness products under Aesthetic Nutrition reflects a keen understanding of the evolving consumer needs.”
Sharma emphasized that this investment is not just about financial returns but also about supporting a brand that is transforming how people approach their health and well-being. “We are excited to fuel their next phase of growth. With their strategic global expansion plans and a diverse product portfolio addressing crucial everyday wellness requirements, we are confident in their potential,” he added.
With the fresh Rs 10 crore in funding and the ambitious plans for both new product lines and international expansion, Power Gummies is set for a major transformation. The company is on track to become a leader in holistic wellness, offering a comprehensive range of products that address health, beauty, and vitality.
As the brand transitions to sugar-free products and expands its presence in global markets, Power Gummies is positioning itself as a forward-thinking company that caters to the growing demand for healthier, more sustainable wellness solutions.
With these strategic steps, Power Gummies is poised to redefine wellness and make a significant mark on the global market.
