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The Health-Focused Snack Brand That’s Already Making Waves Former cricket star Yuvraj Singh has made his mark off the field with his latest venture—Twiddles, a health-conscious snacking startup
Former cricket star Yuvraj Singh has made his mark off the field with his latest venture—Twiddles, a health-conscious snacking startup that’s quickly taking the Indian food market by storm. Just three months after its launch, Twiddles is already setting ambitious revenue goals, aiming to hit a Rs 125 crore annual recurring revenue (ARR) by next financial year.
But what’s driving this massive growth in such a short time? Let’s break down how Yuvraj Singh’s snacking startup is poised to dominate the booming premium snack market in India.
India’s snacking culture is evolving. Gone are the days when chips, sugary snacks, and fried treats ruled the shelves. Today’s consumers are increasingly leaning towards health-conscious options, and Twiddles is stepping in at the right moment.
Co-founded by Yuvraj Singh and Alfinity Studios, Twiddles aims to tap into the growing demand for clean-label, high-protein snacks that don’t compromise on taste. The brand is banking on the fact that Indians are looking for snack options that are not just tasty, but also good for their health.
“We all know balance is key, both in life and in our diet,” says Yuvraj Singh. “Twiddles embodies this philosophy, blending indulgence with health. After all, no one eats perfectly every day, and it’s okay to indulge—just mindfully.”
This approach is proving to be successful, with Twiddles seeing impressive growth numbers even in its early stages. The startup has already attracted thousands of customers and is on track to achieve Rs 2 crore in monthly recurring revenue (MRR) by the next quarter.
What sets Twiddles apart from the countless other snacks brands on the market? It’s not just the product—it’s the vision and the business strategy. With a keen focus on health-conscious snacking, the company is positioning itself as a leader in India’s premium snacking market.
Twiddles aims to achieve a Rs 125 crore ARR by the next financial year. This ambitious target reflects the booming demand for clean-label and high-protein snacks, as well as the growing trend toward health and wellness in India.
The premium snacking segment in India is set for explosive growth. According to industry reports, the market size will more than double from Rs 42,000 crore ($5 billion) in 2023 to an estimated Rs 95,000 crore ($11.5 billion) by 2032. This creates a massive opportunity for Twiddles to tap into a market that is still in its early stages but growing rapidly.
India’s evolving food culture is creating a huge demand for snacks that offer balance—snacks that are not only tasty but also healthy. Here’s why this trend is gaining traction:
Twiddles’ product line includes a range of snacks designed to satisfy the growing demand for healthier and high-protein alternatives. Unlike traditional snacks that are packed with empty calories, Twiddles uses clean-label ingredients, ensuring each bite is packed with nutritional value.
Yuvraj Singh has emphasized that balance is key, and the brand’s product offerings reflect this philosophy. The snacks allow customers to enjoy indulgence without the guilt, making it easy to maintain a healthy diet while still enjoying delicious treats.
With a wide range of products aimed at the modern, health-conscious consumer, Twiddles is on its way to becoming a household name in India’s premium snacking industry.
The success of Twiddles is a testament to how celebrity-backed startups can make a significant impact in an industry—especially when the product resonates with current market trends. Yuvraj Singh’s venture is not just about snacks; it’s about creating a lifestyle brand that champions balance, wellness, and sustainability.
The brand’s rapid growth in just three months highlights the potential for startups in India to scale quickly when they tap into the right market trends. Twiddles is one of the many examples of how entrepreneurs in India are looking at healthier, more sustainable solutions to solve real-world problems, creating a ripple effect in industries across the board.
With a solid foundation and an ambitious revenue target, Twiddles is just getting started. In the coming months, we can expect to see even more aggressive marketing, new product launches, and expansion into more cities across India.
As the brand continues to grow, Yuvraj Singh’s commitment to balance and health will be at the core of everything Twiddles does. Expect to see innovative snacking solutions that blend taste and health in the most enjoyable way possible.
It’s safe to say that Twiddles is on the path to revolutionizing India’s snacking industry. With a focus on health, clean-label products, and high-protein options, the startup is catering to the growing demand for better, more nutritious snacks in the country.
With Yuvraj Singh at the helm and the backing of Alfinity Studios, Twiddles has the potential to reshape the snacking culture in India, making it healthier, tastier, and more sustainable. As it targets a Rs 125 crore ARR by next year, the brand is positioning itself as a key player in India’s rapidly growing premium snacking market.
Hi guys, I’m Maria a full-time Blogger & Writer. It is a long-established fact that a reader will be distracted by the content.
Hi guys, I’m Maria a full-time Blogger & Writer. It is a long-established fact that a reader will be distracted by the content.
