Viraa Care, a healthtech startup dedicated to improving infant nutrition and pediatric feeding, has successfully raised $108,000 in its pre-seed funding round. This new round of investment adds
Viraa Care, a healthtech startup dedicated to improving infant nutrition and pediatric feeding, has successfully raised $108,000 in its pre-seed funding round. This new round of investment adds to the $100,000 the company secured earlier in 2024, bringing the total amount raised so far to $208,000. The recent funding includes an infusion of foreign direct investment from a European angel investor, marking a key milestone in the startup’s early growth.
Founded by Sonal Babbar-Bhardwaj and Mayank Bhardwaj in 2023, Viraa Care is on a mission to transform how Indian parents approach baby nutrition. By offering science-backed, practical nutrition advice, Viraa Care aims to reduce reliance on processed baby foods and empower parents to provide their children with fresh, nutrient-dense meals. Here’s a closer look at what makes Viraa Care stand out, its growth so far, and how the startup plans to expand in the coming months.
Viraa Care is a healthtech startup focused on infant nutrition and baby feeding, offering expert guidance to help parents navigate the complexities of child nutrition. In a country like India, where baby food marketing is heavily influenced by commercial interests, parents often struggle to make the best choices for their children. Viraa Care seeks to change that by providing clear, unbiased advice rooted in scientific research.
The core mission of Viraa Care is to help families move away from heavily processed baby foods and instead adopt a diet that emphasizes fresh, wholesome ingredients. The founders, Sonal and Mayank Bhardwaj, understand that many parents are swayed by food companies marketing products that may not be the healthiest for their children. According to Sonal Babbar-Bhardwaj, “Indian mothers shoulder the responsibility of feeding their children, but they often lack the right support. At Viraa Care, we aim to empower mothers with evidence-based advice that focuses on what’s best for their babies.”
Viraa Care’s platform is built around providing personalized support to parents. The startup offers tailored one-on-one consultations and interactive live courses, which cover a range of topics related to infant feeding and overall baby care. Whether it’s guidance on breastfeeding, introducing solid foods, or understanding the nutritional needs of a growing child, Viraa Care provides a holistic, hands-on approach.
For parents seeking more direct guidance, Viraa Care offers a comprehensive three-month consultation program. This program connects parents with experts who provide personalized advice on feeding, baby nutrition, and overall health. It’s designed to be a practical, step-by-step guide to help parents ensure they’re making the best choices for their child’s well-being.
In addition to consultations, Viraa Care hosts live courses that include pre-recorded modules, followed by interactive sessions where parents can ask questions and receive real-time feedback. This approach allows parents to learn at their own pace while also having the opportunity to get personalized support on key issues related to infant care.
Since its launch in 2023, Viraa Care has seen impressive growth. The startup reports a 2x month-on-month increase in its customer base, with over 500 sessions conducted so far. This momentum is a clear indicator that Viraa Care’s approach is resonating with parents looking for trusted, science-backed guidance in the crowded and often confusing world of infant nutrition.
With the recent funding, Viraa Care plans to further expand its reach and scale its offerings. The company is focused on developing new workshops and expanding its curriculum to cover more essential parenting topics, such as breastfeeding, child development, and nutrition strategies for toddlers. The goal is to build a robust support system for parents—one based on trust and scientific evidence, rather than marketing gimmicks.
Mayank Bhardwaj, the co-founder of Viraa Care, shared the company’s vision: “With this funding, we are not just growing Viraa Care; we are revolutionizing how Indian families approach feeding, childcare, and nutrition. Our goal is to build a system that rivals the best in the world, grounded in science and evidence-based practices.”
India’s parenting landscape is evolving rapidly, and there is a growing demand for reliable, evidence-based resources that help parents make informed decisions. Many parents today feel overwhelmed by the sheer number of baby food products available on the market, with little understanding of which ones are truly beneficial for their child’s development.
Viraa Care steps in to fill this gap by offering a platform that not only educates parents about the importance of proper nutrition but also provides practical tools to implement these practices in daily life. By reducing reliance on processed baby foods and focusing on fresh, nutritious alternatives, Viraa Care aims to give Indian parents the tools they need to make the best choices for their children’s health.
One of the biggest challenges Indian parents face is the overwhelming influence of food marketing, which often prioritizes profits over the health of babies. Viraa Care takes a stand against this by offering guidance that is rooted in science and free from commercial bias. As Sonal Babbar-Bhardwaj puts it, “At Viraa Care, we empower mothers with clear, practical, and unbiased advice that prioritizes the health of their children.”
With the funds raised from the pre-seed round, Viraa Care is now well-positioned to accelerate its growth and continue its mission of helping Indian parents make smarter, healthier choices for their babies. The startup’s founders are also exploring international markets, aiming to bring their scientifically grounded approach to infant care to parents worldwide.
As Viraa Care looks to expand its platform and introduce new workshops, it is poised to become a key player in the parenting and healthtech sectors. With a growing user base, a clear vision for the future, and a strong commitment to evidence-based practices, Viraa Care is certainly a company to watch.
Viraa Care is redefining infant nutrition in India by offering science-backed, practical advice that empowers parents to make informed choices for their children. With impressive early growth, strong backing from investors, and a clear mission, Viraa Care is set to revolutionize how Indian families approach baby nutrition and parenting.
If you’re a parent looking for expert advice on feeding your baby, Viraa Care’s platform is a game-changer. Stay tuned as the company continues to expand its reach and impact, one family at a time.
