Introduction: A Big Step for Utsav Utsav, the fast-growing spiritual platform, has secured Rs 6.35 crore in its latest funding round. The investment, led by Mumbai-based Equanimity Investments,
Utsav, the fast-growing spiritual platform, has secured Rs 6.35 crore in its latest funding round. The investment, led by Mumbai-based Equanimity Investments, also saw participation from India Quotient, an existing investor. The Kolkata-based startup plans to use this fresh funding to expand its services, improve technology, and hire top talent as it aims to grow both in India and globally.
Founded in 2021 by Ankita De, Sourajit Basu, and Prajata Samanta, Utsav has quickly become a go-to platform for anyone looking to book spiritual rituals and receive prasad (blessed offerings) from temples at home. The platform has already made significant strides, helping people stay connected to their religious roots, no matter where they are in the world.
Utsav is a platform that brings traditional religious rituals and spiritual services online. It offers users a unique virtual experience where they can book pujas (prayers), get prasad delivered to their homes, and even consult priests remotely. The platform also serves as a bridge between temples and devotees, enabling people to perform rituals without physically being at the temple.
With over 3 lakh organic monthly visits on its website, Utsav has already built strong partnerships with more than 60 temples across northern, eastern, and western India. But this is just the beginning. The startup has big plans to expand its reach by increasing its temple partnerships to 100 within the next year. It is also eyeing the South Indian market, focusing on popular spiritual locations like Madurai and Rameswaram.
Utsav’s founders believe that their platform can serve a diverse set of users, particularly non-resident Indians (NRIs), who often find it difficult to access spiritual services and maintain their religious practices due to geographical constraints.
One of Utsav’s key goals is to help NRIs stay connected to their cultural and spiritual traditions, no matter where they live. De, one of the co-founders, explained that many NRIs express a strong desire to participate in virtual pujas, especially when they cannot travel to India for temple visits. Utsav’s online platform helps address this issue by providing a way for people to receive prasad, perform pujas, and consult priests from the comfort of their homes.
The demand for virtual spiritual services has been growing, especially among the Indian diaspora. By making pujas accessible online, Utsav is positioning itself as the go-to platform for NRIs who want to stay connected to their roots.
Utsav isn’t stopping at puja bookings and prasad deliveries. In a bid to create a complete spiritual ecosystem, the company is planning to launch an e-commerce section. This new feature will allow users to buy spiritual products like jyotirlingas from Triyambakeshwar, Shani yantras from Shani Shinganapur, and rudraksha malas, which are used in religious practices.
By adding spiritual products to its offerings, Utsav aims to provide a holistic experience for devotees. Whether it’s booking a virtual puja, receiving prasad, or purchasing religious items, the platform will become a one-stop-shop for everything related to spiritual needs.
What sets Utsav apart is its ability to blend tradition with technology. Spiritual rituals are deeply rooted in tradition, but Utsav is using technology to make these practices more accessible to the modern world. As the platform expands its services and grows its user base, it is helping make devotion and spirituality easier and more convenient for people everywhere.
Rajesh Sehgal, managing partner at Equanimity Investments, commented on Utsav’s potential, stating that the company is “revolutionizing how people experience religious rituals.” He believes that Utsav’s unique model is poised to make a lasting impact on how people engage with spirituality in today’s digital age.
The Indian spirituality market is vast, with millions of people seeking ways to practice their faith. But not everyone has easy access to temples or religious services. Utsav is bridging this gap by combining the best of tradition with the power of technology. It’s a perfect example of how innovation can make even the most time-honored practices more accessible and relevant in today’s fast-paced world.
By focusing on providing authentic, trusted, and easily accessible spiritual services, Utsav is well-positioned to tap into the growing demand for virtual spirituality. The platform’s future looks bright as it continues to innovate and expand its reach, helping millions of people around the world stay connected to their spiritual practices.
With the new investment and its plans for expansion, Utsav is set to revolutionize the way people experience spirituality. Whether it’s booking a puja online, receiving prasad at home, or purchasing spiritual products, the platform is creating a unique, all-in-one experience for devotees. As the company continues to grow, it’s clear that Utsav has a big role to play in the future of digital devotion and spirituality.
