365veda Appoints Puru Gupta as Operating Partner to Power Next Growth Phase 365veda, a rising ayurceuticals brand blending Ayurveda with modern science, has made a major leadership move
365veda, a rising ayurceuticals brand blending Ayurveda with modern science, has made a major leadership move by bringing on Puru Gupta, co-founder of True Elements, as its new Operating Partner.
Known for his deep experience in building challenger brands in the health and wellness space, Puru will work closely with 365veda’s Founder and CEO, Harshit Gohil, to shape the brand’s future direction and unlock the next phase of growth.
Puru Gupta is no stranger to turning ambitious ideas into trusted wellness brands. As a co-founder of True Elements, he built one of India’s most respected clean-label food startups. Now, he’s stepping into a strategic role at 365veda with a clear mission:
So, what drew a seasoned founder like Puru to 365veda?
“Ayurveda is an exciting space,” he said. “What drew me to 365veda is the clarity of vision — not just to take Ayurveda global, but also to understand how it reaches people and rethink newer and better formats, categories, and products.”
For Puru, the opportunity isn’t just in scaling another brand — it’s about reimagining Ayurveda for the next generation of consumers, combining ancient wisdom with modern consumer expectations.
365veda is positioning itself in the fast-growing ayurceuticals market — a sector that brings together the holistic benefits of Ayurveda with scientific research and product innovation. The goal: to create everyday wellness solutions that are both effective and easy to adopt.
The brand is already gaining traction for its transparent formulations, clean ingredients, and a consumer-first approach that demystifies Ayurveda while retaining its authenticity.
With Puru Gupta onboard, 365veda is set to accelerate across key focus areas:
Expect the brand to sharpen its distribution — online and offline — and scale across key lifestyle, wellness, and pharmacy platforms.
The team is looking beyond traditional powders and tablets, exploring modern delivery formats that appeal to younger, urban consumers without losing the Ayurvedic essence.
In a crowded health space, 365veda wants to stand out for transparency, consistency, and science-backed results — a space where Puru’s brand-building experience will be vital.
The appointment of Puru Gupta marks a pivotal moment in 365veda’s journey. With the Ayurveda market booming globally, and Indian consumers increasingly seeking natural, clean, and science-backed wellness options, the timing couldn’t be better.
As a brand with deep roots and bold ambitions, 365veda is betting on innovation, trust, and experienced leadership to take Ayurveda into the modern age — and possibly, around the world.
