Lab-Grown Diamond Brand True Diamond Secures Funding to Scale Sustainable, Innovative Jewellery True Diamond, a rising star in the lab-grown diamond jewellery space, has successfully raised Rs 26
True Diamond, a rising star in the lab-grown diamond jewellery space, has successfully raised Rs 26 crore in a pre-Series A funding round. The round was led by India Quotient, with continued support from existing investors Titan Capital Winners Fund and Huddle Ventures.
Founded in early 2024 by industry veterans Darayus Mehta and Parin Shah, True Diamond is on a mission to redefine luxury jewellery by focusing on sustainability, innovation, and uncompromising quality.
The brand offers a diverse range of products, including:
With over 5,000 unique designs in its catalogue, True Diamond is already making waves in the jewellery market. The company boasts a 1.7x customer repeat rate, demonstrating strong brand loyalty.
Co-founder Parin Shah shares the vision:
“We never wanted to be just another jewellery brand. We’re building a next-gen brand experience through high-quality lab-grown diamonds, cutting-edge content, and a retail journey that breaks away from the conventional. This round gives us the ability to scale this vision faster.”
True Diamond combines craftsmanship with technology to offer eco-friendly alternatives to mined diamonds, appealing to conscious consumers who value both luxury and sustainability.
The Rs 26 crore infusion will be used to:
Lab-grown diamonds have become a preferred choice for modern consumers due to:
True Diamond’s success reflects this growing trend and the shift towards responsible luxury.
