WizCommerce Raises $8M to Revolutionize Wholesale Sales With AI—The “Invisible Workforce” Behind the Next B2B Boom The $10 trillion U.S. wholesale industry has a dirty secret — it
The $10 trillion U.S. wholesale industry has a dirty secret — it still runs on spreadsheets, emails, and outdated software. But one AI-first startup is out to change that.
WizCommerce, a fast-growing AI-native sales and ecommerce platform for wholesale distributors, just raised $8 million in Series A funding to do exactly that. The round was led by Peak XV Partners (formerly Sequoia India), with support from Blume Ventures, Z47, and Alpha Wave.
And here’s what’s crazy: their software is already powering over $100 million in GMV, used by more than 700 sales reps and 300,000 buyers.
So what’s their secret?
A full-stack AI platform that doesn’t just sell — it thinks, recommends, automates, and even generates content on its own.
Walk into most U.S. wholesale businesses today, and you’ll see this:
In a world where B2C e-commerce has been redefined by Amazon and Shopify, wholesale remains stuck in 2005.
WizCommerce was built to fix this.
The platform brings together sales reps, marketers, and buyers into one AI-powered system that automates:
In short: It’s like having a full sales, marketing, and operations team — powered by AI.
Co-founder and CEO Divyaanshu Makkar puts it plainly:
“We’re building the stack wholesale should have had all along.”
He predicts a near future where sales reps don’t chase inventory, don’t build decks, and don’t send product photos — because AI will do all that automatically.
“A few years from now, no one will be calling to check stock or emailing catalogs. AI will decide what to sell, when to sell, and how to sell it.”
WizCommerce is already beta-testing WizAI, a next-gen AI assistant that handles the grunt work across sales and ops, and WizStudio, an AI design tool that generates high-quality product visuals from text input.
Think ChatGPT + Canva + Salesforce — custom-built for wholesale.
Rishen Kapoor, VP at Peak XV Partners, sees the magic in how the product is used:
“Reps say WizCommerce is the tool they open first. Buyers love how easy it is to order. It’s rare to see a platform that improves internal workflows and buyer experience at the same time.”
He adds,
“Wholesale is still dominated by legacy systems. WizCommerce is filling that gap with an AI-first product built for the industry’s actual, daily needs.”
Sajith Pai from Blume Ventures echoed the excitement, pointing to the startup’s ability to listen closely to customers, launch fast, and build features like WizAI and WizStudio that hit real pain points.
With the $8 million raise, WizCommerce plans to:
The company is already seeing traction in categories like lighting, gifts, furniture, and household goods — and the new funding will help it push deeper into those segments.
Wholesale is one of the last major industries that hasn’t been fully digitized. With over 30 million small-to-mid-size wholesale businesses worldwide, and trillions in trade flowing through antiquated systems, the opportunity is staggering.
WizCommerce is betting that AI won’t just improve wholesale — it will transform it. And they’re positioning themselves to lead that change by becoming the default platform that powers sales, commerce, and payments for the entire industry.
While most startups chase consumer trends, WizCommerce is quietly modernizing the unglamorous — but massive — world of wholesale. And with $8 million in fresh backing, they’re not just building software.
They’re building an AI workforce for an entire industry.
