The Future of Shoe Care Is Here Imagine this: You’ve just bought a new pair of shoes, and the excitement of wearing them is overwhelming. But after a
Imagine this: You’ve just bought a new pair of shoes, and the excitement of wearing them is overwhelming. But after a few weeks, they start to lose their shine, and cleaning them feels like a hassle. What if you could have a product that not only keeps your shoes looking brand new but also enhances their lifespan? That’s where SHOEGR, a fresh startup from Mohali, comes in. And the good news? They’ve just raised $100,000 to take their shoe care solutions to the next level.
SHOEGR, co-founded by Saurabh Gupta, Anuj Sachdeva, and Ankit Roy, is not just another shoe brand—it’s a shoe care brand designed to make your shoes look great for longer. SHOEGR offers a wide range of products to clean, protect, and store your shoes, ensuring they stay fresh and stylish for longer.
But what sets SHOEGR apart is its vision to turn shoe care from a chore into an essential part of your personal grooming routine. From sneakerheads to business professionals, SHOEGR wants everyone to see the importance of shoe care in their daily lives.
SHOEGR recently raised a solid $100,000 in pre-seed funding from PedalStart, an early-stage startup accelerator. So, what’s next for this exciting brand? With the funding secured, SHOEGR is ready to scale up and expand its reach. This means more products, a better shopping experience, and a stronger presence in the market.
The funding will be used to grow SHOEGR’s product lineup, enhance market reach, and build brand awareness. The company also plans to focus on improving its direct-to-consumer (D2C) presence by enhancing its e-commerce platform, and forming new retail partnerships to ensure their products are available in even more places.
SHOEGR’s co-founder, Anuj Sachdeva, believes that shoe care should not be an afterthought. “We strongly believe that shoe care should not be seen as an afterthought, but become an integral part of one’s personal grooming regime and style,” he said. In other words, just like you care for your skin or hair, you should be caring for your shoes. After all, they’re one of the first things people notice about your style.
As the brand continues to grow, their goal is to make shoe care more accessible, affordable, and easy for everyone. This means creating a culture where shoes aren’t just worn—they’re cared for and valued.
If you’re new to SHOEGR, you might be wondering what products they offer. Here’s a quick rundown of their lineup:
SHOEGR’s cleaning solutions are designed to remove dirt, stains, and odors, leaving your shoes fresh and spotless. Whether you’ve got leather, canvas, or suede, they’ve got the right cleaner for the job.
SHOEGR’s protection products are perfect for preventing wear and tear. From waterproof sprays to creases guards, these products help preserve the look of your shoes and ensure they last longer.
Shoe storage is another area where SHOEGR shines. Their storage solutions ensure your shoes are safely stored and organized, preventing them from getting damaged when not in use.
Currently, SHOEGR offers its products through its own website, but that’s not all. You can also find them on popular online platforms like Amazon, Flipkart, Myntra, and Ajio. This makes it super easy to grab the products you need to care for your shoes, no matter where you shop.
With the $100,000 funding and the support of PedalStart, SHOEGR is poised for big things. The brand is not just focused on growing its product range but also on shaping the future of shoe care culture. By integrating shoe care into everyday life, SHOEGR aims to make their products accessible to people of all ages and walks of life.
“Going ahead, as we continue to take strides towards making shoe care seamless, more affordable and accessible for people across all ages, we envision creating a culture where shoes are not just worn but cared for and valued,” says Sachdeva.
We all know that taking care of our shoes can extend their lifespan. But SHOEGR is taking this concept even further by offering products that not only clean and protect but also enhance the look of your shoes. Plus, by treating shoe care as an essential part of your grooming routine, you’re investing in the longevity of your favorite pairs.
In an age where personal branding and first impressions matter more than ever, SHOEGR’s products are the perfect way to stay on top of your shoe game.
With this major funding round secured, SHOEGR is gearing up to transform the shoe care industry in India and beyond. The startup has big plans to expand its product offerings and reach a wider audience. Whether it’s through enhanced retail partnerships or a more user-friendly e-commerce experience, SHOEGR is ready to revolutionize the way we care for our shoes.
Shoe care has never been more important, and thanks to SHOEGR, it’s never been easier to keep your shoes looking fresh and stylish. With the $100,000 investment and a bold vision for the future, SHOEGR is setting the standard for the shoe care industry. Whether you’re a sneakerhead or someone who just wants their shoes to last longer, SHOEGR has got you covered.
If you’ve been neglecting your shoes, now’s the time to start caring for them like they deserve. Stay tuned for more exciting developments from SHOEGR as they continue to grow and shape the future of shoe care.
