04/02/2026
Startup

This Indian Startup Just Raised Rs 16 Crore to Replace Call Center Agents With AI — And Banks Are Loving It

  • October 18, 2025
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Tired of Harassing Bank Calls? This AI Could Replace Them Forever If you’ve ever dodged a bank call or ignored a collections SMS, you’re not alone. The financial

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This Indian Startup Just Raised Rs 16 Crore to Replace Call Center Agents With AI — And Banks Are Loving It

Tired of Harassing Bank Calls? This AI Could Replace Them Forever

If you’ve ever dodged a bank call or ignored a collections SMS, you’re not alone. The financial services industry is full of outdated communication, pushy recovery agents, and one-size-fits-all messages that no one wants to deal with.

But one Indian startup is on a mission to change all of that — and it’s just raised serious cash to do it.

Fundamento, a Delhi-based AI startup, has bagged $1.9 million (around Rs 16 crore) in a fresh funding round led by IIFL Fintech Fund. And their goal? To become the invisible AI brain behind how banks talk to you — from the first loan offer to the final EMI reminder.

This isn’t just about automation. Fundamento is building what they call agentic AI — intelligent systems that behave like smart, always-on digital agents that actually understand your financial behavior and talk to you accordingly.


What Is Fundamento and Why Is It Making Noise?

Founded in 2020 by Ankit Durga, Megha Aggarwal, and Vickram Saigal, Fundamento is not your typical fintech. It doesn’t issue loans. It doesn’t process payments. Instead, it powers the communication layer between banks and borrowers — using AI that can actually hold a conversation.

Its platform is already being used by major lenders to automate and personalize everything from:

  • Debt collection calls and follow-ups
  • Upselling credit cards or loans
  • Risk-based borrower profiling
  • Reminder messages that work without annoying people

It’s kind of like having a genius AI call center — only with zero human errors, 24/7 availability, and full control for financial institutions.

And investors are clearly impressed.


Backed by Big Names — Including KL Rahul and Ben Stokes

Leading the charge in this pre-Series A round is the IIFL Fintech Fund — a major investor known for backing sharp fintech bets like FinBox, Finvu, and TrustCheckr.

But what’s getting people talking is the involvement of The Players Fund, a venture capital fund backed by international cricket stars KL Rahul and Ben Stokes. That’s right — two of the biggest names in world cricket are now part of the future of financial AI.

Other investors in the round include Venture Catalysts, Lead Invest, Epic Angels, and several high-profile angels with deep fintech expertise.


What Will Fundamento Do With the Rs 16 Crore?

The company has made it clear: this money will be used to supercharge its AI capabilities and scale into more banks, NBFCs, and fintechs in India — and then take the model global.

1. Smarter AI Agents

Fundamento’s AI isn’t just chatbots. These are context-aware agents that understand borrower behavior, analyze repayment patterns, and decide the best way to reach out — across voice, WhatsApp, SMS, and email.

With the new funding, the team is investing heavily in making these agents more personalized, multilingual, and responsive.

2. Expansion Across Indian BFSI

Fundamento is already working with enterprise clients in India, but plans to scale rapidly in the coming year. The goal is to become the go-to AI layer for every lender, especially in the complex areas of collections and upselling.

3. Global Play in the US and Asia-Pacific

The company is eyeing international markets like the US, Indonesia, and Vietnam — regions where digital lending is exploding and collections are a growing concern.

The AI agents built for Indian complexity could prove to be a perfect fit for other emerging markets.


Why Fundamento Might Be the Future of Borrower Engagement

Traditional customer service teams in banks are overworked, undertrained, and often disconnected from how borrowers actually think.

Fundamento believes that AI can do this better — not just faster, but smarter.

Here’s how:

  • Tailored nudges that improve repayment rates
  • Intelligent segmentation of borrowers by behavior
  • Upsell offers timed perfectly to credit usage
  • Fewer defaults through proactive engagement
  • Better customer satisfaction with zero human friction

In a market where customer experience is becoming the new currency, this is the edge that banks are looking for.


A Perfect Storm for Disruption

Fundamento’s timing couldn’t be better.

The Indian financial landscape is rapidly digitizing. NBFCs are expanding. Fintechs are launching credit products faster than ever. But behind the scenes, many still rely on manual processes, broken CRMs, and legacy systems.

This is where Fundamento slots in — as the plug-and-play AI layer that modernizes communication and automates the mess.

And with increasing regulatory pressure to handle borrower communication ethically and transparently, AI agents with compliance built in are a no-brainer for large institutions.


So What’s Next for Fundamento?

According to the founders, the next 12 months are critical.

They’ll be scaling up engineering, growing the sales team, expanding integrations with banking systems, and pushing deeper into collections and risk management use cases.

The company is also building out its analytics layer — allowing lenders to not just automate interactions, but actually learn from them.

Meanwhile, the team is already in early talks with partners in Southeast Asia and the US to explore global rollouts.


Final Thought: Will Your Next Call From the Bank Be an AI?

If Fundamento succeeds, the future of financial engagement could look very different.

No more cold calls. No more scripted conversations. Just intelligent, responsive communication that’s tailored to your financial behavior — all powered by agentic AI.

The startup has the tech, the team, the timing, and now the money to make it happen.

So don’t be surprised if the next WhatsApp reminder from your lender sounds a little too smart. It might not be a person at all. It might just be Fundamento.


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