Meet Qoruz: The AI-Powered Platform Helping Big Brands Pick the Perfect Influencer Influencer marketing is broken—and one Indian startup is fixing it.Say hello to Qoruz, a creator intelligence
Influencer marketing is broken—and one Indian startup is fixing it.
Say hello to Qoruz, a creator intelligence and collaboration platform that just bagged $500,000 in fresh funding, and it’s setting its sights on global domination.
Led by The Chennai Angels, this pre-Series A round is part of a larger $1 million fundraise, with money flowing in from senior marketing leaders, agency executives, and startup veterans from the media and advertising world.
So, what makes Qoruz such a hot bet? The answer lies in three words: AI, data, and creators.
Founded in 2014 by Praanesh Bhuvaneswar, Prabakaran B, Aditya Gurwara, and Priya Vivek, Qoruz is not your average influencer marketing tool. It’s a full-fledged creator intelligence engine that helps brands:
From startups to multinational giants, over 1,000 brands have used Qoruz—including Amazon, Flipkart, Coca-Cola, L’Oréal, and Dabur—to supercharge their influencer strategies.
If you’ve seen a smart brand collab on your feed, there’s a good chance Qoruz was behind it.
This $500,000 injection is just the first part of a $1 million pre-Series A round. What’s unique? The round isn’t dominated by traditional VCs—it’s filled with:
That’s more than capital—it’s strategic firepower.
According to the company, the new funds will be used to:
Qoruz already uses structured data to map influencers’ real-time performance. Now it wants to go even deeper—integrating generative AI and predictive modeling to recommend creators, forecast campaign ROI, and even assist with content planning.
Beyond fashion and lifestyle, Qoruz is eyeing creators in finance, healthcare, B2B tech, and regional markets. Expect more tailored tools and niche creator discovery features.
Qoruz isn’t staying local. With a growing client base abroad, it’s now expanding into the Middle East and Southeast Asia, where influencer marketing is exploding and competition is still catching up.
Influencer marketing isn’t just about flashy Instagram posts anymore—it’s data-driven, ROI-focused, and performance-based. But with millions of creators across dozens of platforms, brands are struggling to keep up.
That’s where Qoruz comes in—with its AI-driven dashboards, clean data, and deep analytics that go far beyond follower counts.
In an industry that’s often built on guesswork, Qoruz is building a precision engine.
With half its round already secured and global expansion on the horizon, Qoruz is:
And that’s just scratching the surface.
While most startups are still figuring out influencer marketing, Qoruz is years ahead—backed by AI, real data, and serious traction with some of the world’s biggest brands.
Now, with a fresh $500K in the bank and global ambitions in motion, it’s not just another marketing tool—it’s poised to become the operating system of the creator economy.
If you’re a brand, agency, or investor—this is one startup you’ll want to keep your eye on.
