22/03/2026
Shark Tank Startup

“Shark Tank India’s Hottest Skincare Startup Just Landed ₹12 Crore—Here’s How They’re Changing the Game!”

  • October 1, 2024
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Introduction to Conscious Chemist Conscious Chemist, a skincare startup featured on Shark Tank India, has successfully raised ₹12 crore in its latest funding round led by Atomic Capital.

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“Shark Tank India’s Hottest Skincare Startup Just Landed ₹12 Crore—Here’s How They’re Changing the Game!”

Introduction to Conscious Chemist

Conscious Chemist, a skincare startup featured on Shark Tank India, has successfully raised ₹12 crore in its latest funding round led by Atomic Capital. The investment aims to enhance the startup’s operations, marketing, and product distribution as it positions itself in the booming beauty and wellness industry.

Overview of the Funding Round

The startup previously secured ₹1 crore in debt financing from Recur Club in February 2024. This new influx of capital will be instrumental in scaling Conscious Chemist’s initiatives, from supply chain improvements to launching new products.

Board Appointment

As part of this strategic partnership, Apoorv Gautam, the Founder and Managing Partner of Atomic Capital, has been appointed to the board of directors. His extensive experience with high-growth consumer brands positions him as a valuable asset for Conscious Chemist’s ambitious goals.

What Does Conscious Chemist Offer?

Founded in 2019 by Robin Gupta and Prakher Mathur, Conscious Chemist specializes in a range of skincare products, including:

  • Cleansers
  • Moisturizers
  • Sunscreens
  • Face Masks
  • Body Creams
  • Serums

The brand emphasizes scientifically advanced and clinically backed beauty solutions, catering to a growing demand for effective skincare options.

Market Potential

According to industry projections, the beauty and personal care (BPC) sector is anticipated to grow to $34 billion by 2028, fueled by factors such as rising disposable incomes, increased online shopping, and a heightened focus on self-care. The market is expected to witness a compound annual growth rate (CAGR) of 25% from 2023 to 2028.

Strategic Goals Post-Funding

With the new investment, Conscious Chemist aims to:

  • Scale operations and supply chain management.
  • Enhance marketing efforts and product distribution.
  • Launch innovative products while improving customer experience through data-driven insights.
  • Expand into new markets within the beauty and wellness domain.

Robin Gupta, CEO of Conscious Chemist, expressed enthusiasm about the partnership, stating, “We are glad to have Apoorv join our board. Our vision is to transform beauty with products that deliver real results and transformative experiences.”

Apoorv Gautam’s Role

Apoorv Gautam brings a wealth of experience from his previous roles at Guild Capital and various high-growth brands like Fitelo and Plix. His expertise in early-stage investments is expected to guide Conscious Chemist toward achieving its goal of a ₹100 crore annual recurring revenue (ARR).

Current Market Presence

Conscious Chemist is already serving over 1 million customers across India, leveraging platforms such as Amazon, Nykaa, Myntra, Flipkart, Blinkit, Zepto, and its own direct-to-consumer (D2C) website.

Conclusion

With a significant financial boost from Atomic Capital, Conscious Chemist is poised for accelerated growth in the competitive skincare market. The startup’s commitment to science-backed products and customer satisfaction positions it well for future success.

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