India’s everyday homes may never be the same again. Pronto, the lightning-fast house help platform that promises services in just 10 minutes, has bagged $11 million in fresh
India’s everyday homes may never be the same again. Pronto, the lightning-fast house help platform that promises services in just 10 minutes, has bagged $11 million in fresh Series A funding. If you’ve ever wished household help worked like Swiggy or Uber — this app might just be your next download.
Founded in 2024 by Anjali Sardana, Pronto calls itself India’s first real-time household help platform, and it’s already stirring serious buzz in urban neighborhoods.
The app works on a 10-minute, shift-based model — a bold rethinking of how domestic services should work. Instead of relying on inconsistent, word-of-mouth arrangements, Pronto lets you book reliable, vetted help in minutes for tasks like cleaning, cooking, or running errands.
No long-term commitments. No guesswork. Just fast, dependable service — when you need it.
On July 29, 2025, ISN broke the news that Pronto had locked in its Series A raise — now confirmed.
The $11 million round was co-led by General Catalyst and Glade Brook Capital, with Bain Capital Ventures also joining the action. That’s a serious endorsement from some of the world’s top VC firms, betting big on a service that’s rethinking household labor from the ground up.
Indian homes run on household help — but the system is chaotic, informal, and frustratingly unpredictable. Most people rely on unverified contacts, last-minute referrals, or no-shows. Pronto offers a structured, scalable solution.
Pronto’s promise? Get help within 10 minutes. Its platform matches users with nearby, on-duty workers, making it as seamless as ordering groceries or a cab.
Pronto isn’t just serving homes—it’s changing lives. The platform brings financial stability, predictable income, and protections to thousands of household workers who previously worked in the shadows of the gig economy.
Anjali Sardana, founder and CEO of Pronto, puts it best:
“Pronto is not just another app — it’s architecting an entirely new layer of urban infrastructure for household help.”
Her vision is clear: bring the same tech-first, scalable, reliable framework that’s transformed food delivery and ride-hailing to India’s domestic help sector.
And it’s working.
With funding secured, Pronto is now focused on:
From kitchens to living rooms, the way India manages household help is about to change forever — and fast. With big VC dollars, a smart founder, and a scalable vision, Pronto might just be India’s next unicorn in the making.
So next time you need help sweeping, mopping, or meal-prepping in a hurry, you might not call your building’s maid committee—you’ll open an app.
