Salad Days Secures ₹30 Crore in Series A Funding to Fuel Growth Salad Days, the popular cloud kitchen brand known for its healthy meal options, has successfully raised
Salad Days, the popular cloud kitchen brand known for its healthy meal options, has successfully raised ₹30 crore in its Series A funding round. This marks a significant milestone for the company as it’s the first institutional funding it has received in over a decade of operations.
The funding round was co-led by V3 Ventures and Client Associates Alternates Fund (CAAF), two investors that believe in the potential of Salad Days to transform the healthy food landscape in India.
With this new capital, Salad Days is set to expand its presence and enhance its tech infrastructure to offer customers even better services.
Currently, Salad Days operates 25 kitchens across major cities like Delhi, Mumbai, and Bengaluru. But that’s just the beginning. The company has ambitious plans for the future, and the new funding will play a key role in its growth strategy.
A portion of the funds will be used to expand its reach within the existing cities, focusing on new pincodes. In addition to deepening its presence in these urban areas, the company aims to open 20 new stores by the end of this year. This omnichannel approach will make Salad Days more accessible to customers while diversifying its business model.
One of the key focuses of this funding is to enhance Salad Days’ technology. Founder and CEO Varun Madan shared that the company plans to launch its own platform to improve the customer experience. This new tech upgrade will allow Salad Days to offer services like subscriptions for their loyal customers.
According to Madan, the demand for subscription-based services has been high. “Our repeat ratios are high, and we receive regular queries about subscriptions from our customers,” he said. By introducing this service, Salad Days aims to further delight its customers and offer them a seamless, convenient way to order their favorite healthy meals.
In addition to tech upgrades and store expansion, Salad Days also plans to use the funds to upskill and expand its team. The focus will be on building a strong workforce that can support the company’s growing operations and provide top-notch service to customers.
Marketing and branding efforts will also see a boost, helping Salad Days raise awareness and attract more customers as it scales.
Salad Days has built a strong reputation over the years for its focus on delivering healthy, fresh, and tasty meals. With increasing demand for healthier eating options and the rise of the cloud kitchen model, Salad Days is well-positioned to leverage these trends and expand its footprint.
The new funding will help the company build on its strengths and take its business to the next level. With an improved tech infrastructure, enhanced customer services, and more kitchens across the country, Salad Days is setting the stage for even bigger success in the coming years.
With a decade-long track record, Salad Days is ready to scale up and revolutionize the healthy food space in India. Thanks to the ₹30 crore investment, the company has a clear plan to expand its reach, enhance its customer offerings, and create a more seamless experience for health-conscious foodies. As more people turn to healthier eating, Salad Days is poised to grow into a household name in India’s ever-evolving food industry.
