Orange Health, a fast-growing healthcare and diagnostics startup, has successfully raised $12 million in its latest funding round. The investment was led by Amazon’s Smbhav Venture Fund, with significant participation from existing backers including Accel, General Catalyst, Bertelsmann India Investments, and Y Combinator. This new round brings the total funds raised by the company to over $47 million since its inception.

The fresh capital will fuel Orange Health’s continued expansion, enabling the company to enhance its product offerings, strengthen its team, and further its innovations in the diagnostics space.

The Rise of Orange Health

Founded in December 2020 by Dhruv Gupta and Tarun Bhambra, Orange Health has made rapid strides in transforming how diagnostic services are delivered in India. The startup focuses on providing on-demand diagnostic services, allowing customers to access high-quality lab tests from the comfort of their homes.

By offering at-home sample collection, Orange Health has revolutionized the convenience of diagnostic services, which has become even more important as healthcare needs shift toward personalized, home-based solutions. Initially serving customers in Bengaluru, the company has expanded its footprint to other major cities, including Gurugram, Delhi, Noida, and Ghaziabad.

Achieving Milestones

In just three years, Orange Health has served over 1 million customers, a testament to the demand for its services and its ability to execute effectively in a highly competitive space. The company operates six state-of-the-art labs and has established partnerships with over 1,000 clinics, further extending its reach.

One of the key achievements for the company is its profitability in Bengaluru, where it has successfully scaled its operations. Orange Health has also crossed an annual revenue run rate of ₹100 crore, signaling its growing footprint in the Indian healthcare ecosystem.

“We’re thrilled to have reached this stage in our journey, and this investment will allow us to continue building on our momentum. Our vision is to provide seamless, accessible, and reliable diagnostic services that improve the healthcare experience for every customer. We are excited about the future and the role we can play in making healthcare more accessible to millions of people,” said Dhruv Gupta, Co-founder of Orange Health.

The company’s commitment to customer experience is reflected in its high standards for sample collection, testing, and reporting. Through advanced technology and data analytics, Orange Health is improving the speed and accuracy of diagnostic results, ensuring that customers receive reliable insights when they need them the most.

Plans for the Future

With this new funding, Orange Health aims to continue its aggressive expansion plans. The company is targeting 100% year-on-year growth, further extending its footprint across India and enhancing its diagnostic service offerings. The funding will also help expand its lab network and increase the number of partnerships with hospitals and clinics, creating a more robust ecosystem of healthcare services.

“We are in an exciting phase of growth. Our goal is to become a nationwide leader in providing accessible, affordable, and on-demand diagnostic services, and this investment will help us achieve that,” said Tarun Bhambra, Co-founder of Orange Health.

Moreover, the company plans to double down on innovation, leveraging technology to improve operational efficiency and customer satisfaction. With advancements in machine learning, AI, and telemedicine, Orange Health hopes to streamline its testing and reporting processes even further, reducing turnaround times and improving accuracy.

Amazon Smbhav Venture Fund’s Support

Amazon’s Smbhav Venture Fund, which launched in 2021 with a total corpus of $250 million, has quickly become a key player in supporting innovative startups across India. The fund’s focus is to back startups that have the potential to drive long-term impact and disrupt industries, with a special emphasis on technology, healthcare, and e-commerce.

This latest investment in Orange Health aligns with Amazon’s broader commitment to fostering innovation in India. The Smbhav Fund has also invested in several high-growth companies, including The Good Glamm Group, Cashify, Axio, and Smallcase, helping to accelerate their growth and scale their operations.

“Orange Health is a great example of how innovation in healthcare can enhance access and convenience for consumers. We’re excited to support the team as they continue to scale their operations and create a meaningful impact on the healthcare landscape,” said a spokesperson from Amazon’s Smbhav Venture Fund.

The Growing Demand for At-Home Diagnostics

The COVID-19 pandemic accelerated the adoption of remote healthcare solutions, including telemedicine and at-home diagnostics. As people became more health-conscious and sought to avoid crowded hospitals, services that could deliver diagnostic tests to their doorsteps became increasingly popular.

This shift in consumer behavior has created a huge market opportunity for companies like Orange Health, which can offer faster, more convenient, and safer alternatives to traditional diagnostic services. As more people seek out preventive healthcare and take a more active role in managing their health, the demand for at-home testing and diagnostic services is expected to continue growing.

In addition to convenience, at-home diagnostics also allow patients to undergo tests in the privacy and comfort of their homes, reducing the anxiety and inconvenience often associated with visiting hospitals or clinics. For families, especially elderly members or those with mobility issues, this model provides a much-needed solution to accessing healthcare without stepping out of their homes.

The Road Ahead for Orange Health

Looking ahead, Orange Health is poised to continue its upward trajectory. The company’s leadership team, which combines expertise in technology, healthcare, and entrepreneurship, is focused on scaling the business while maintaining high standards of customer service.

With strong investor backing, a proven business model, and a rapidly expanding customer base, Orange Health is well-positioned to capitalize on the growing demand for on-demand diagnostics. By continuing to innovate and expand its offerings, the company aims to play a pivotal role in reshaping the healthcare and diagnostics landscape in India.

As the company prepares for the next phase of growth, its leaders are focused not only on expanding geographically but also on developing new services and solutions that will meet the evolving needs of Indian consumers. From the growing importance of personalized health data to the increased emphasis on wellness and preventative care, the future of healthcare in India is being defined by startups like Orange Health.

With a clear vision, strong backing, and a commitment to customer-centricity, Orange Health is set to be a key player in the future of healthcare in India.

Conclusion

Orange Health’s recent $12 million funding round marks an exciting chapter in the company’s journey. With ambitious expansion plans, a focus on innovation, and strong investor support, the startup is well-positioned to continue its growth trajectory and play a key role in transforming India’s healthcare ecosystem. As demand for at-home diagnostics continues to rise, Orange Health is poised to make healthcare more accessible, efficient, and personalized for millions of people across the country.