Nuuk Secures $5 Million in Series A Funding to Revolutionize Home Appliances Nuuk, a D2C (Direct-to-Consumer) home appliance startup, has raised $5 million (approximately Rs 40 crore) in
Nuuk, a D2C (Direct-to-Consumer) home appliance startup, has raised $5 million (approximately Rs 40 crore) in its Series A funding round. The investment was led by Vertex Ventures SEA & India, with significant participation from Good Capital and several notable angel investors, including industry heavyweights like Rohit Kapoor (CEO of Swiggy), Vivek Gambhir (former CEO of Boat), and Richard Rekhy (former CEO of KPMG India).
This funding comes at a time when the brand is aiming to expand its footprint in the rapidly growing home appliance market, with an emphasis on creating design-first, high-performance products tailored for younger generations like Millennials and Gen Z.
Founded by Gazal Kalra, who was a co-founder at the logistics startup Rivigo, and Shalabh Gupta, the former Chief Growth Officer at Noise, Nuuk is setting itself apart in the crowded home appliance market. The company focuses on creating stylish, easy-to-use appliances that integrate modern aesthetics with cutting-edge technology.
From vacuum cleaners to garment care devices, Nuuk’s products are specifically designed to meet the demands of a younger audience that values both functionality and design. Their flagship product, the All-Day Wireless Fan, is a prime example of their innovation, boasting BLDC motors and battery technology that allows it to run for up to 16 hours on a single charge.
With the new $5 million funding, Nuuk is gearing up for some exciting developments. The company plans to focus on product innovation by expanding its product portfolio across multiple categories. This includes home appliances for vacuum cleaning, meal preparation, and smart IoT devices. These efforts will ensure that Nuuk continues to deliver high-performance solutions to make home management easier and more efficient.
Additionally, Nuuk is committed to enhancing its “Make in India” capabilities. The brand currently manufactures 20% of its products locally, with the remaining 80% sourced from China. However, with the new funds, the company plans to ramp up local manufacturing, targeting over 50% local production by the 2025-26 financial year.
The demand for home appliances has been growing, but the market has traditionally been dominated by functional, often bulky products. Nuuk, however, is taking a different approach. Its products are not just high-performing; they also focus heavily on design. With the increasing purchasing power of younger consumers, Nuuk is tapping into this demographic by offering modern aesthetics, advanced technology, and ease of use.
Shalabh Gupta, Co-founder of Nuuk, explains, “We aim to create appliances that not only make life easier but also elevate the aesthetics of the home. Our target customers are young, urban professionals who appreciate functionality but don’t want to compromise on style.”
The recent funding round also included participation from some of the most prominent figures in the Indian business landscape. Among the angel investors are:
These investors bring a wealth of experience in scaling businesses and product innovation, and their backing signals strong confidence in Nuuk’s growth potential.
Nuuk’s founders are committed to building a strong brand that resonates with the younger generation. As part of their strategy, the startup plans to invest in brand-building initiatives, ensuring that they not only expand their product offerings but also grow their customer base and awareness.
“We have been tracking the home appliance space for a while and believe it’s ripe for disruption,” says Piyush Kharbanda, General Partner at Vertex Ventures SEA & India. “Nuuk’s early execution has been unlike anything the D2C space has seen in years. With founders like Gazal and Shalabh, who bring deep strategic ability and operational experience, we’re excited to help build an iconic brand.”
The home appliance market has seen significant growth in recent years, with an increasing number of young people moving into urban areas and looking for products that combine functionality with style. More and more, consumers are interested in appliances that not only get the job done but also complement the aesthetic of their homes. Nuuk is tapping into this trend by offering cutting-edge products with sleek designs that appeal to the modern, tech-savvy consumer.
Moreover, the growing interest in smart devices and Internet of Things (IoT) technology presents an exciting opportunity for companies like Nuuk, who are already planning to integrate these features into their upcoming product lines. The potential for further disruption and innovation in the home appliance space is enormous, and Nuuk is well-positioned to take full advantage of this.
With the $5 million funding and the support of prominent investors, Nuuk is on a clear path to scaling its operations and expanding its product offerings. The company’s commitment to local manufacturing, product innovation, and building a strong brand is set to drive its success in the coming years.
Looking ahead, Nuuk aims to revolutionize the home appliance industry, offering high-performance, design-forward products that meet the needs of modern consumers. As they continue to build out their product portfolio and expand their market presence, we can expect to see even more exciting developments from the startup.
Nuuk’s $5 million funding round has set the stage for significant growth and innovation in the home appliance space. With a strong focus on product design, local manufacturing, and smart technology, Nuuk is positioning itself as a leader in the next wave of home appliances.
The backing of investors from across industries provides the startup with the support it needs to scale its operations, expand its product offerings, and build a lasting brand. As the demand for innovative, high-quality home appliances grows, Nuuk is well-positioned to take advantage of this expanding market.
